Yet, paradoxically, compared with its weighting in the S&P 500, Apple is also one of the most under-owned tech mega-cap.
Read More Apple's institutional weighting is the highest it's been since 2008
"I don't think we can ignore the emerging markets anymore." — Erik Woodring
Read More Morgan Stanley's Erik Woodring brushes off Loop Capital's Apple note (video)
"If we look beyond the near-term, we see a catalyst-rich event path over the next 12 months that is underappreciated by investors." -- Analyst Erik Woodring
"Flowing this through the model implies +7% Y/Y Dec Q Services growth, indicating upside vs. MS estimate of +5% Y/Y." -- Analyst Erik Woodring
Read More Morgan Stanley: Apple App Store revenue inched up in December
From "Holiday expectations for consumer PC brands with Morgan Stanley Analyst Erik Woodring" which aired Monday on CNBC.
Read More Why Morgan Stanley's Erik Woodring is overweight Apple (video)
"While we don't believe F3Q earnings will put to rest investor concerns about a hardware downturn, we expect Apple to beat Sept Q expectations & guide constructively to the Dec Q." -- Analyst Erik Woodring
Read More Morgan Stanley expects Apple to beat expectations next week
But shareholders may have to wait 6 months to feel the love.
Read More Morgan Stanley: Apple shares rise, on average, 11% after an iPhone event
"As of May 2022, Apple posted its 21st consecutive month of Y/Y IB share gains in China." -- Analyst Erik Woodring.
Read More Morgan Stanley: iPhone Outperforms in China, App Store Growth Slows
From the note by analyst Erik Woodring to sent to clients Wednesday that landed on my desktop Saturday.
Read More Why Morgan Stanley (not Katy Huberty) lowered Apple target $10 to $185
Our views on the App Store, and what this could mean for take rates don't materially change as a result of these headlines. -- Analyst Erik Woodring
Read More Morgan Stanley: At worst, App Store changes hit Apple's EPS 1-2%
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