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If you were a consultant who had Tim Cook's ear, what would you tell him?apple advisor greg bates9 hours ago
Published October 9, 2025 by Philip Elmer-DeWitt

If you were a consultant who had Tim Cook's ear, what would you tell him?

A place to offer Apple's CEO guidance and advice, in 200 to 300 words.

Read More If you were a consultant who had Tim Cook's ear, what would you tell him?

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Two Apple eras (graphic)apple jobs cook market cap18 hours ago
Published October 9, 2025 by Philip Elmer-DeWitt

Two Apple eras (graphic)

From Harrison's "14 Years of Apple Leadership: Compared" posted Wednesday by Made Visual Daily.

Read More Two Apple eras (graphic)

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Premarket: Apple is redapple premarket red 10-9-2520 hours ago
Published October 9, 2025 by Philip Elmer-DeWitt

Premarket: Apple is red

From the Wall Street Journal's "Dow Futures Waver; Gold Weakens" posted early Thursday.

Read More Premarket: Apple is red

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FT: Apple's long EU nightmare is almost overapple eu settlement close2 days ago
Published October 8, 2025 by Philip Elmer-DeWitt

FT: Apple's long EU nightmare is almost over

Apple and Meta are reported to be in the final stages of a deal with European regulators.

Read More FT: Apple's long EU nightmare is almost over

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FT: Jony and Sam's iPhone killer has hit a few snagsapple jony sam delay2 days ago
Published October 8, 2025 by Philip Elmer-DeWitt

FT: Jony and Sam's iPhone killer has hit a few snags

"These include deciding on the assistant’s 'personality,' privacy issues and budgeting for the computing power needed to run OpenAI’s models on a mass consumer device."

Read More FT: Jony and Sam's iPhone killer has hit a few snags

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Is this Apple's next CEO?apple succession turnus fortune2 days ago
Published October 8, 2025 by Philip Elmer-DeWitt

Is this Apple's next CEO?

All signs, according to Fortune, point to John Turnus as Tim Cook's successor.

Read More Is this Apple's next CEO?

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Premarket: Apple is redapple premarket red 10-9-252 days ago
Published October 8, 2025 by Philip Elmer-DeWitt

Premarket: Apple is red

From Reuters' "Wall Street futures tick up with Fed commentary, minutes in focus" posted early Wednesday.

Read More Premarket: Apple is red

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Apple's most elaborate anti-Windows ad yetapple windows ad BSOD2 days ago
Published October 7, 2025 by Philip Elmer-DeWitt

Apple's most elaborate anti-Windows ad yet

From "The Underdogs: BSOD (Blue Screen of Death)" posted Tuesday on Apple's YouTube channel.

Read More Apple's most elaborate anti-Windows ad yet

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In a first, Huawei's smartwatch sales overtake Apple'sapple watch huawei counterpoint3 days ago
Published October 7, 2025 by Philip Elmer-DeWitt

In a first, Huawei's smartwatch sales overtake Apple's

Huawei's prices are a reason for their popularity.

Read More In a first, Huawei's smartwatch sales overtake Apple's

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With one PM headed for jail and another out the door, France goes after Appleapple france probe siri3 days ago
Published October 7, 2025 by Philip Elmer-DeWitt

With one PM headed for jail and another out the door, France goes after Apple

From Benoit Berthelot and Gaspard Sebag's "Apple Faces Probe in France Over Voice Recordings Made by Siri" posted Monday Bloomberg.

Read More With one PM headed for jail and another out the door, France goes after Apple

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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