“I think this is what everyone who’s holding shares of Apple... wants them to do.”
Read More Josh Brown: Apple will pop $30 the day it buys Perplexity
“I think this is what everyone who’s holding shares of Apple... wants them to do.”
Read More Josh Brown: Apple will pop $30 the day it buys Perplexity
Supermodel Gisele Bündchen stars in Mac's movie. The star of PC's is not identified.
Read More Saturday Apple video: Better results (Get a Mac 2006)
Amid an arms race in which the biggest tech companies are raising and spending tens of billions of dollars to gain AI supremacy—in part by making their bots feel more human—they are also grappling with the ways their products can encourage delusional thinking, psychosis and other troubling behavior.
CNBC's Apple watchers find themselves on opposite sides of the question.
Read More Should Apple buy Perplexity's AI agent or roll its own? (video)
"Show respect to America and our amazing Tech Companies or, consider the consequences!" — President Donald Trump
Read More Apple follows Trump, gives British watchdog a whack on the nose
Among the potential targets Apple executives have discussed are Mistral AI, a Paris-based rival to OpenAI, and AI-powered search engine Perplexity.
Read More Guess who at Apple is pushing hardest for an AIquisition
Apple’s market share of digital music subscribers in the U.S. fell to 25% at the end of last year from 30% in 2020, according to MIDiA Research, while Spotify’s share increased to 37% from 31% over that period.
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