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Saturday Apple video: Steve Jobs' last Time Magazine cover shoot (2010)apple saturday jobs time2 hours ago
Published January 17, 2026 by Philip Elmer-DeWitt

Saturday Apple video: Steve Jobs' last Time Magazine cover shoot (2010)

This is how the old weekly newsmagaine memorialized a cover subject: With a good lens, a white backdrop and strobe lights.

Read More Saturday Apple video: Steve Jobs' last Time Magazine cover shoot (2010)

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Horace Dediu's answers to Laura Martin's Apple bull-vs.-bear Qsapple martin needham dediu23 hours ago
Published January 16, 2026 by Philip Elmer-DeWitt

Horace Dediu's answers to Laura Martin's Apple bull-vs.-bear Qs

In advance of our panel at the 28th Annual Needham Growth Conference Tuesday, Horace Dediu prepared responses to analyst Laura Martin's questions.

Read More Horace Dediu's answers to Laura Martin's Apple bull-vs.-bear Qs

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Inviting friends-of-the-blog to Apple’s Q1 2026 Earnings Smackdownapple smackdown invite q120261 day ago
Published January 16, 2026 by Philip Elmer-DeWitt

Inviting friends-of-the-blog to Apple’s Q1 2026 Earnings Smackdown

Got a detailed Apple model? Ready to compete with the pros? First prize is a one-year subscription to Apple 3.0.

Read More Inviting friends-of-the-blog to Apple’s Q1 2026 Earnings Smackdown

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Premarket: Apple is redapple premarket red 1-16-261 day ago
Published January 16, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From Barron's' "Market Rebound Gathers Pace Amid AI Hope and Easing Iran Tensions" posted early Friday.

Read More Premarket: Apple is red

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'For an AI loser, Apple did an awful lot of winning last year'apple intelligence loser verge2 days ago
Published January 15, 2026 by Philip Elmer-DeWitt

'For an AI loser, Apple did an awful lot of winning last year'

You could argue Apple made the right call from a business standpoint, but was it the right Apple move?

Read More 'For an AI loser, Apple did an awful lot of winning last year'

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Tim Culpan: Apple can't get all the TLC from TSMC it needsapple tsmc nvidia2 days ago
Published January 15, 2026 by Philip Elmer-DeWitt

Tim Culpan: Apple can't get all the TLC from TSMC it needs

Apple, which once held a dominant position on TSMC’s customer list, now needs to fight for production capacity.

Read More Tim Culpan: Apple can't get all the TLC from TSMC it needs

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Gene Munster says the Apple-Gemini deal could be worth $5B, not $1B, to Googleapple openai gemini ft2 days ago
Published January 15, 2026 by Philip Elmer-DeWitt

Gene Munster says the Apple-Gemini deal could be worth $5B, not $1B, to Google

"I think that the ChatGPT integration is going to die on the vine."

Read More Gene Munster says the Apple-Gemini deal could be worth $5B, not $1B, to Google

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Bloomberg: Apple feeling the pinch of soaring memory pricesapple feeling memory pinch2 days ago
Published January 15, 2026 by Philip Elmer-DeWitt

Bloomberg: Apple feeling the pinch of soaring memory prices

"Apple shares rose just 8.6% in 2025, their worst performance since 2022, and they’re down 4.4% to start this year, putting them among the 20 weakest stocks in the Nasdaq 100 Index."

Read More Bloomberg: Apple feeling the pinch of soaring memory prices

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Omdia: Apple's Macs and MacBooks had a very good yearapple mac omdia 20252 days ago
Published January 15, 2026 by Philip Elmer-DeWitt

Omdia: Apple's Macs and MacBooks had a very good year

"Apple retained fourth place [in the quarter] and stood out as the fastest-growing vendor for the full year."

Read More Omdia: Apple's Macs and MacBooks had a very good year

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Premarket: Apple is redapple premarket red 1-16-262 days ago
Published January 15, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From "Wall St futures rise as TSMC sparks semiconductor rally; financial earnings on deck" posted early Thursday.

Read More Premarket: Apple is red

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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