"Apple Intelligence is already a Top 5 iPhone upgrade driver." — Analyst Erik Woodring From a note to Morgan Stanley clients that landed on my desktop…
Read More Morgan Stanley: iPhone upgrade rates are improving more than expected
"We believe that better supply conditions are one of the contributing factors to why iPhone lead times are shorter this cycle than in recent cycles." — Analyst Erik Woodring
Read More Why Morgan Stanley is sticking with its $273 Apple target
"An unexpectedly positive development." — Analyst Erik Woodring
Read More Morgan Stanley: iPhone 16 Pro/Pro Max lead times are stabilizing
From "Apple's iPhones could see a strong Q3, explains Morgan Stanley's Erik Woodring" which aired Friday on CNBC.
Read More Why Morgan Stanley's Erik Woodring has new-found optimism for Apple
"We'd argue that for Apple to outperform over the next 12 months, we'd need to see the pace of positive earnings revisions accelerate." — Morgan Stanley analyst Erik Woodring
"What we had previously underestimated, and what the market still underappreciates today, is just how material the impending upgrade cycle can be." — Analyst Erik Woodring
Read More Why Morgan Stanley named Apple its top hardware pick
"This would represent Apple's most important software overhaul to-date, and formally enter Apple into the mega-cap Gen AI race." — Analyst Erik Woodring
Read More Morgan Stanley takes a deep (28-pp) preliminary dive into Apple's AI event
Apple will 'slightly beat' Q2 2024 estimates, says analyst Erik Woodring, but guide for the June quarter 4% - 7% below the Street.
Read More Morgan Stanley sees 'tricky setup.' Trims Apple target $10 to $210
"This would leave our March quarter revenue forecast $500m (or 1%) above Consensus, and our June Q revenue $1b (or 2.5%) below Consensus in the June quarter, all else equal, and potentially point to less June quarter estimate downside than buyside bears fear."
Read More Morgan Stanley's China team just raised its Apple June quarter iPhone builds
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