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Philip Elmer‑DeWittPhilip Elmer‑DeWitt

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Premarket: Apple is greenapple premarket green 2-26-262 months ago
Published January 2, 2026 by Philip Elmer-DeWitt

Premarket: Apple is green

From CNBC's "Stock futures rise on first trading day of 2026" posted early Friday.

Read More Premarket: Apple is green

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AppleInsider calls BS on the FT's Apple Vision Pro sales numbersapple hilliard defends avp2 months ago
Published January 2, 2026 by Philip Elmer-DeWitt

AppleInsider calls BS on the FT's Apple Vision Pro sales numbers

"With around 1 million active users of Apple's nascent Vision platform, it's tough to call it a failure."

Read More AppleInsider calls BS on the FT's Apple Vision Pro sales numbers

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FT: Apple has sharply cut Vision Pro production and promotionapple vision pro cutback2 months ago
Published January 1, 2026 by Philip Elmer-DeWitt

FT: Apple has sharply cut Vision Pro production and promotion

The company’s Chinese manufacturing partner Luxshare halted production of its “spatial computing” device at the start of last year.

Read More FT: Apple has sharply cut Vision Pro production and promotion

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Markets are closed. Enjoy the day off.apple 2026 new years2 months ago
Published January 1, 2026 by Philip Elmer-DeWitt

Markets are closed. Enjoy the day off.

Happy New Year from Apple 3.0.

Read More Markets are closed. Enjoy the day off.

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The trillions spent on new computing infrastructure suddenly makes sense to meapple huang advanced computing2 months ago
Published December 31, 2025 by Philip Elmer-DeWitt

The trillions spent on new computing infrastructure suddenly makes sense to me

It's not about AI. It's about replacing general-purpose computing with what Jensen Huang calls "accelerated computing."

Read More The trillions spent on new computing infrastructure suddenly makes sense to me

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Button is a Hold on Appleapple AJ Button hold2 months ago
Published December 31, 2025 by Philip Elmer-DeWitt

Button is a Hold on Apple

"Size is the anchor of performance." — Warren Buffett

Read More Button is a Hold on Apple

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Apple 3.0 New Year's eve predictions and purchasesapple predictions purchases 20262 months ago
Published December 31, 2025 by Philip Elmer-DeWitt

Apple 3.0 New Year's eve predictions and purchases

Greg Bates foresees the death of the iPad. Bartley Yee buys his first (!) Mac.

Read More Apple 3.0 New Year's eve predictions and purchases

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Premarket: Apple was red, turned greenapple premarket green 2-26-262 months ago
Published December 31, 2025 by Philip Elmer-DeWitt

Premarket: Apple was red, turned green

From Bloomberg's "Stocks Slip as Bull Run’s Third Year Nears Close" posted early Wednesday (New Year's eve).

Read More Premarket: Apple was red, turned green

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Why Daniel Ives included Apple in his top five AI stocks for 2026apple ai ives kernan2 months ago
Published December 31, 2025 by Philip Elmer-DeWitt

Why Daniel Ives included Apple in his top five AI stocks for 2026

"I sound like an idiot" — CNBC's Joe Kernan

Read More Why Daniel Ives included Apple in his top five AI stocks for 2026

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Three motivational New Year's resolution videos from Appleapple new years videos2 months ago
Published December 30, 2025 by Philip Elmer-DeWitt

Three motivational New Year's resolution videos from Apple

According to Apple, most people have quit their resolutions by January 9.

Read More Three motivational New Year's resolution videos from Apple

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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