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Did Ming-Chi Kuo take Apple shares down a peg?apple kuo memory margins2 months ago
Published January 28, 2026 by Philip Elmer-DeWitt

Did Ming-Chi Kuo take Apple shares down a peg?

Apple’s playbook is clear: use the market chaos to their advantage—secure the chips, absorb the costs, and grab more market share. They’ll make it back later on the services side.

Read More Did Ming-Chi Kuo take Apple shares down a peg?

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Reuters: Apple tomorrow will report its strongest iPhone sales growth in four yearsapple reuters strong fq120262 months ago
Published January 28, 2026 by Philip Elmer-DeWitt

Reuters: Apple tomorrow will report its strongest iPhone sales growth in four years

"Investors, however, will look for comments from the company on how it aims to navigate a global memory chip crunch that is likely to raise its cost and weigh on margins."

Read More Reuters: Apple tomorrow will report its strongest iPhone sales growth in four years

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Handicapping Apple's fiscal Q1 2026 earningsapple handicapping earnings fq120262 months ago
Published January 28, 2026 by Philip Elmer-DeWitt

Handicapping Apple's fiscal Q1 2026 earnings

Every analyst I've heard from expects Apple to deliver a great quarter. The only question is how great. 

Read More Handicapping Apple's fiscal Q1 2026 earnings

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Tim Cook's memo to Appleapple pretti cook memo2 months ago
Published January 28, 2026 by Philip Elmer-DeWitt

Tim Cook's memo to Apple

"I had a good conversation with the president this week where I shared my views, and I appreciate his openness to engaging on issues that matter to us all."

Read More Tim Cook's memo to Apple

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Premarket: Apple was green, turned redapple premarket red 3-23-262 months ago
Published January 28, 2026 by Philip Elmer-DeWitt

Premarket: Apple was green, turned red

From Barron's' "Tech Stocks Rally Ahead of Fed Rate Call. Dollar Falls After Trump Rout." posted early Wednesday.

Read More Premarket: Apple was green, turned red

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More blowback for Apple's Tim Cook, starting with M.G. Sieglerapple cook melania blowback2 months ago
Published January 27, 2026 by Philip Elmer-DeWitt

More blowback for Apple's Tim Cook, starting with M.G. Siegler

"Trump has clearly zeroed in on Apple and Cook in particular, as his own personal rag doll."

Read More More blowback for Apple's Tim Cook, starting with M.G. Siegler

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Premarket: Apple is greenapple premarket green 3-25-262 months ago
Published January 27, 2026 by Philip Elmer-DeWitt

Premarket: Apple is green

From CNBC's "S&P 500 futures rise ahead of this week’s Big Tech earnings" posted early Tuesday.

Read More Premarket: Apple is green

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Apple's new AirTags are louder, with better rangeapple airtags second generation2 months ago
Published January 26, 2026 by Philip Elmer-DeWitt

Apple's new AirTags are louder, with better range

The second-generation AirTag is available in one- and four-packs for $29 and $99, respectively.

Read More Apple's new AirTags are louder, with better range

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Apple: Morgan Stanley sticks with its Overweight rating and $315 price targetapple morgan stanley fq120262 months ago
Published January 26, 2026 by Philip Elmer-DeWitt

Apple: Morgan Stanley sticks with its Overweight rating and $315 price target

"Going through one of the strongest iPhone cycles in history, and build data/component supplier checks support our above-Consensus iPhone expectations." — Analyst Erik Woodring

Read More Apple: Morgan Stanley sticks with its Overweight rating and $315 price target

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HSBC: Apple on Thursday expected to report largest revenue pop since 2022apple hsbc revenue pop2 months ago
Published January 26, 2026 by Philip Elmer-DeWitt

HSBC: Apple on Thursday expected to report largest revenue pop since 2022

"As always, Q1 results are key to monitoring the performance of the iPhone (56% of revenues in Q1 25)" — Analyst Nicolas Cote-Colisson

Read More HSBC: Apple on Thursday expected to report largest revenue pop since 2022

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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