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Apple Watch falls off China's top 10 best-seller listapple watch china huawei4 weeks ago
Published April 10, 2026 by Philip Elmer-DeWitt

Apple Watch falls off China's top 10 best-seller list

The rising adoption of local brands negatively impacted Apple’s shipments in China in 2025.

Read More Apple Watch falls off China's top 10 best-seller list

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Premarket: Apple is redapple premarket red 5-7-264 weeks ago
Published April 10, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From Barron's' "Stock Futures Waver Ahead of Crucial CPI Inflation Report" posted early Friday.

Read More Premarket: Apple is red

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Horace Dediu: At sweet 16, iPad still hits sweet spotapple dediu ipad 164 weeks ago
Published April 9, 2026 by Philip Elmer-DeWitt

Horace Dediu: At sweet 16, iPad still hits sweet spot

"Neither killer nor killed, the iPad is just a great “in between” product with plenty of value."

Read More Horace Dediu: At sweet 16, iPad still hits sweet spot

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Apple's Mac sales grew 9% in March quarter, in spite of warapple mac march idc4 weeks ago
Published April 9, 2026 by Philip Elmer-DeWitt

Apple's Mac sales grew 9% in March quarter, in spite of war

"Despite deteriorating macroeconomic conditions and memory shortage issues, the PC market recorded another quarter of positive growth."

Read More Apple's Mac sales grew 9% in March quarter, in spite of war

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Apple orders fewer foldable iPhones than expectedapple samsung fold iphone4 weeks ago
Published April 9, 2026 by Philip Elmer-DeWitt

Apple orders fewer foldable iPhones than expected

"Initial shipments this year are expected to total around 3 million units, significantly below earlier market expectations of about 10 million units."

Read More Apple orders fewer foldable iPhones than expected

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Counterpoint: Apple's iPhone ruled the Dec. 2025 quarterapple iphone counterpoint december4 weeks ago
Published April 9, 2026 by Philip Elmer-DeWitt

Counterpoint: Apple's iPhone ruled the Dec. 2025 quarter

The Redmi A5 is an entry level model priced between $90-150.

Read More Counterpoint: Apple's iPhone ruled the Dec. 2025 quarter

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Premarket: Apple is redapple premarket red 5-7-264 weeks ago
Published April 9, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From CNBC's "Stock futures dip after Dow posts best day since April 2025 following ceasefire deal" posted early Thursday.

Read More Premarket: Apple is red

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Apple's Neo opens the door to a $32 billion marketapple morgan stanley neo1 month ago
Published April 8, 2026 by Philip Elmer-DeWitt

Apple's Neo opens the door to a $32 billion market

"Apple’s launch of the MacBook Neo earlier this month marks the company’s first real push to lower-end PC consumers where their share today in the space is <1% for notebooks." — Analyst Wamsi Mohan

Read More Apple's Neo opens the door to a $32 billion market

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Apple after 50apple asymco dediu fortune5001 month ago
Published April 8, 2026 by Philip Elmer-DeWitt

Apple after 50

"Unlike people, large companies that make it past age 50 tend to stay alive."— Horace Dediu

Read More Apple after 50

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Apple joins Project Glasswing's bug huntapple anthropic glasswing mythos1 month ago
Published April 8, 2026 by Philip Elmer-DeWitt

Apple joins Project Glasswing's bug hunt

"Mythos Preview has already found thousands of high-severity vulnerabilities, including some in every major operating system and web browser."

Read More Apple joins Project Glasswing's bug hunt

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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