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The new MacBook Pros: Nine tough questions for Apple9 years ago
Published October 30, 2016 by Philip Elmer-DeWitt

The new MacBook Pros: Nine tough questions for Apple

Which MacBook Pro for pros, the Pro, the Pro or the Pro?

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MacBook Pro sticker shock9 years ago
Published October 29, 2016 by Philip Elmer-DeWitt

MacBook Pro sticker shock

Richard Wanderman was hoping to buy the top-of-the-line MacBook Pro. Then he ran the numbers.

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Apple's new Touch Bar: The first reviews9 years ago
Published October 28, 2016 by Philip Elmer-DeWitt

Apple's new Touch Bar: The first reviews

The star of Apple's keynote Thursday was the Touch Bar that replaced the old function keys on the new MacBook Pros.

Read More Apple's new Touch Bar: The first reviews

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The new MacBook Pros: What analysts are saying9 years ago
Published October 27, 2016 by Philip Elmer-DeWitt

The new MacBook Pros: What analysts are saying

"Since Mac is 11% of revenue and 7% of profit, the refresh is unlikely to move the needle. However, the new Touch Bar demonstrates Apple's ability to develop new user interfaces."

Read More The new MacBook Pros: What analysts are saying

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Watching Apple's Mac event on my Apple TV9 years ago
Published October 27, 2016 by Philip Elmer-DeWitt

Watching Apple's Mac event on my Apple TV

All times Eastern. And that's a wrap. Three tentpoles: New TV app; New MacBook Pros; new Touch Bar. To me, the messaging about the MacBook line seemed a…

Read More Watching Apple's Mac event on my Apple TV

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MacBook dilemma: Which of its babies is Apple going to kill?9 years ago
Published October 27, 2016 by Philip Elmer-DeWitt

MacBook dilemma: Which of its babies is Apple going to kill?

New Macs are coming today. Some of the old Macs won't be here tomorrow.

Read More MacBook dilemma: Which of its babies is Apple going to kill?

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Video: Watch Jim Cramer trash the 'cabal' of Apple analysts9 years ago
Published October 27, 2016 by Philip Elmer-DeWitt

Video: Watch Jim Cramer trash the 'cabal' of Apple analysts

Cramer, who listens to a lot of earnings calls and knows the usual rules of decorum, was particularly put off by Milunovich’s query to the CEO of the world’s most valuable company...

Read More Video: Watch Jim Cramer trash the 'cabal' of Apple analysts

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Best and worst Apple analysts: Q4 2016 edition9 years ago
Published October 26, 2016 by Philip Elmer-DeWitt

Best and worst Apple analysts: Q4 2016 edition

None of the analysts who follow Apple covered themselves with glory this time around.

Read More Best and worst Apple analysts: Q4 2016 edition

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Apple's odd after-hours chart9 years ago
Published October 26, 2016 by Philip Elmer-DeWitt

Apple's odd after-hours chart

My guess: Brief reaction to better-than-expected revenue guidance, followed immediately by profit-taking.

Read More Apple's odd after-hours chart

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Apple's September results: What the analysts are saying9 years ago
Published October 26, 2016 by Philip Elmer-DeWitt

Apple's September results: What the analysts are saying

"We think the sell-off creates an attractive entry point for investors given fundamentals are largely intact..."

Read More Apple's September results: What the analysts are saying

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
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