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Apple vs. Po-popolice unlock iphones8 years ago
Published June 14, 2018 by Philip Elmer-DeWitt

Apple vs. Po-po

Apple has to stand firm, and we have to support them.

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24 charming minutes with Tim Cookcook rubenstein8 years ago
Published June 13, 2018 by Philip Elmer-DeWitt

24 charming minutes with Tim Cook

Nobody mentions Trump by name. Cook can't even bring himself to say "executive branch."

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Mark Gurman nailed Marzipanmarzipan8 years ago
Published June 13, 2018 by Philip Elmer-DeWitt

Mark Gurman nailed Marzipan

Credit where credit is due.

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Analyst calls reports of iPhone cuts 'inaccurate noise'noise8 years ago
Published June 13, 2018 by Philip Elmer-DeWitt

Analyst calls reports of iPhone cuts 'inaccurate noise'

Rosenblatt's Jun Zhang is forecasting year over year production growth in the second half of 2018.

Read More Analyst calls reports of iPhone cuts 'inaccurate noise'

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Why oh why did Apple kill MagSafe?magsafe8 years ago
Published June 12, 2018 by Philip Elmer-DeWitt

Why oh why did Apple kill MagSafe?

The expiration of AppleCare on my 2015 MacBook Air, the last Apple laptop with MagSafe, has put me in a funk. 

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iPad diplomacy: Here's the cheesy video Trump showed Kim—UPDATEDvideo trump showed kim8 years ago
Published June 12, 2018 by Philip Elmer-DeWitt

iPad diplomacy: Here's the cheesy video Trump showed Kim—UPDATED

“They have great beaches!” Trump said.

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Laurene Powell Jobs: Angelic troublemakerLaurene Powell Jobs8 years ago
Published June 12, 2018 by Philip Elmer-DeWitt

Laurene Powell Jobs: Angelic troublemaker

What the sixth richest woman in the world has been doing with her $20 billion.

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Buybacks represented 6% of Apple's volume last quarterapple buybacks excise tax8 years ago
Published June 11, 2018 by Philip Elmer-DeWitt

Buybacks represented 6% of Apple's volume last quarter

From Dan Gallagher's "Apple and the Art of the Buyback" in Monday's Wall Street Journal.

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PED on TWIT: Go Theranos or Go HomePED TWIT8 years ago
Published June 11, 2018 by Philip Elmer-DeWitt

PED on TWIT: Go Theranos or Go Home

This Week in Tech with Baratunde Thurston, Leo Laporte, Alex Wilhelm and me.

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Apple business news curated by Apple. What a concept.apple business news8 years ago
Published June 10, 2018 by Philip Elmer-DeWitt

Apple business news curated by Apple. What a concept.

If there is a business news stream more polluted with FUD and fanboyism than Apple's, I haven't waded into it.

Read More Apple business news curated by Apple. What a concept.

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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