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Philip Elmer‑DeWittPhilip Elmer‑DeWitt

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Here's the new Apple Watch ad (video)Apple Watch Series 3 ad8 years ago
Published September 16, 2017 by Philip Elmer-DeWitt

Here's the new Apple Watch ad (video)

Meet the Series 3, with built-in LTE.

Read More Here's the new Apple Watch ad (video)

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Architects tour of the Steve Jobs Theaterarchitects tour8 years ago
Published September 15, 2017 by Philip Elmer-DeWitt

Architects tour of the Steve Jobs Theater

Look Ma, no wires!

Read More Architects tour of the Steve Jobs Theater

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What makes Apple's A11 "Bionic" chip so special (with Geekbench chart)A11 bionic8 years ago
Published September 15, 2017 by Philip Elmer-DeWitt

What makes Apple's A11 "Bionic" chip so special (with Geekbench chart)

“The one group you never need to convince to give them more performance is software developers.” 

Read More What makes Apple's A11 "Bionic" chip so special (with Geekbench chart)

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Why iPhone trade-ins are so stingy this yearstingy8 years ago
Published September 14, 2017 by Philip Elmer-DeWitt

Why iPhone trade-ins are so stingy this year

Last year the carriers were offering $650 for an old iPhone. This year it's more like $300.

Read More Why iPhone trade-ins are so stingy this year

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Cramer calls traders who bought Apple at $163 'clowns' (video)cramer8 years ago
Published September 14, 2017 by Philip Elmer-DeWitt

Cramer calls traders who bought Apple at $163 'clowns' (video)

With Apple share price in a post-event slide, Mad Money's Jim Cramer adds insult to injury.

Read More Cramer calls traders who bought Apple at $163 'clowns' (video)

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Apple: Al Franken has 10 questions about Face IDAl Franken8 years ago
Published September 14, 2017 by Philip Elmer-DeWitt

Apple: Al Franken has 10 questions about Face ID

From a letter to Apple CEO Tim Cook.

Read More Apple: Al Franken has 10 questions about Face ID

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Apple: Face ID (demo) fail — updated with Apple's explanationface id fail8 years ago
Published September 13, 2017 by Philip Elmer-DeWitt

Apple: Face ID (demo) fail — updated with Apple's explanation

I thought Apple was crazy to kill Touch ID, but I'm pretty sure they'll get this right.

Read More Apple: Face ID (demo) fail — updated with Apple's explanation

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Apple's iPhone X event: What the analysts are saying — updated8 years ago
Published September 13, 2017 by Philip Elmer-DeWitt

Apple's iPhone X event: What the analysts are saying — updated

Excerpts from the analysts' notes I've seen.

Read More Apple's iPhone X event: What the analysts are saying — updated

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Live from the Steve Jobs Theater: The view from the cheap seatsSteve jobs theater view from cheap seats8 years ago
Published September 12, 2017 by Philip Elmer-DeWitt

Live from the Steve Jobs Theater: The view from the cheap seats

If you're following Apple's livestream, this is my live commentary.

Read More Live from the Steve Jobs Theater: The view from the cheap seats

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Live from inside Apple Park (video)Apple spaceship from Inside Apple Park8 years ago
Published September 12, 2017 by Philip Elmer-DeWitt

Live from inside Apple Park (video)

Apple today opened Apple Park to a few hundred reporters.

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
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