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Spike Jonze's HomePod ad: What the critics are saying (Plus a Jonze ad sampler)apple dancing homepod grave8 years ago
Published March 6, 2018 by Philip Elmer-DeWitt

Spike Jonze's HomePod ad: What the critics are saying (Plus a Jonze ad sampler)

Will this ad sell HomePods? The critics don't seem to care.

Read More Spike Jonze's HomePod ad: What the critics are saying (Plus a Jonze ad sampler)

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Apple making noise-canceling headphones—or maybe notnoise-canceling headphones8 years ago
Published March 5, 2018 by Philip Elmer-DeWitt

Apple making noise-canceling headphones—or maybe not

From Bloomberg's "Apple Turns Up Audio Ambition With High-End Headphones."

Read More Apple making noise-canceling headphones—or maybe not

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Survey: Why the 40% of iPhone owners who didn't upgrade didn't upgradeupgrade8 years ago
Published March 5, 2018 by Philip Elmer-DeWitt

Survey: Why the 40% of iPhone owners who didn't upgrade didn't upgrade

If Apple doesn't release three X-gen models this fall, as rumored, there's going to be hell to pay.

Read More Survey: Why the 40% of iPhone owners who didn't upgrade didn't upgrade

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Analyst reads Spotify's SEC filing. Has idea for Apple.spotify8 years ago
Published March 4, 2018 by Philip Elmer-DeWitt

Analyst reads Spotify's SEC filing. Has idea for Apple.

What if Apple had a free, ad-supported option like Spotify's?

Read More Analyst reads Spotify's SEC filing. Has idea for Apple.

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Self-driving car: Is Apple all-in or all-out?self-driving car8 years ago
Published March 4, 2018 by Philip Elmer-DeWitt

Self-driving car: Is Apple all-in or all-out?

It's one or the other, says Guggenheim's Robert Cihra, and he's thinking all-in.

Read More Self-driving car: Is Apple all-in or all-out?

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Tech tip: Apple this week for 'aggressive traders'aggressive traders8 years ago
Published March 4, 2018 by Philip Elmer-DeWitt

Tech tip: Apple this week for 'aggressive traders'

I don't know from cup bases or handles, but I love it when they talk technical.

Read More Tech tip: Apple this week for 'aggressive traders'

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Forbes: Ignore iPhone X production cut rumorsproduction cut rumors8 years ago
Published March 4, 2018 by Philip Elmer-DeWitt

Forbes: Ignore iPhone X production cut rumors

"The bottom line is that the iPhone X was never going to sell 40 million X’s in the March quarter."

Read More Forbes: Ignore iPhone X production cut rumors

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Apple Park's homage to the Jardin des Tuileriesjardin des tuileries8 years ago
Published March 4, 2018 by Philip Elmer-DeWitt

Apple Park's homage to the Jardin des Tuileries

Great artists steal.

Read More Apple Park's homage to the Jardin des Tuileries

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Inside Apple Park (photos)inside apple park8 years ago
Published March 3, 2018 by Philip Elmer-DeWitt

Inside Apple Park (photos)

Employees have occupied the spaceship and are posting snapshots on Instagram.

Read More Inside Apple Park (photos)

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Max pain for Apple today is $175max pain $1758 years ago
Published March 2, 2018 by Philip Elmer-DeWitt

Max pain for Apple today is $175

Max pain: The price where the greatest number of options will expire worthless.

Read More Max pain for Apple today is $175

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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