Still a lot of work to do before April 1, when Apple's new headquarters is scheduled to open.
"Being valued as a luxury goods company beats being viewed as a consumer electronics play susceptible to disruption."
If you really believe Apple is heading south, why are you telling your clients to buy?
"The hope for new product categories and services is also once again creeping back into the stock."
Report: Apple's ability to consolidate its position is no longer well-aligned with its content strategy.
"Key drivers are our expectation for both iPhone unit growth and ASP increases."
"Apple tends not to be first to market but often wins first to mind."
Institutional holding among the big boys is at its highest level since 2013.
Apple's semiconductor engineers are the envy of the industry.
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