"An aspirational brand, high customer loyalty, and weaker USD allow Apple to increase prices without hurting demand." —Katy Huberty
Pre-orders for Watches with built-in LTE are surprisingly strong.
Ad Wars: Apple vs. Internet advertising7 years ago
I know for whom I'll be rooting.
The dean of Apple bloggers doesn't love "the notch."
Read More Gruber: 'Jony Ive either lost a bet or lost his mind'
Here's the new Apple Watch ad (video)7 years ago
Meet the Series 3, with built-in LTE.
Architects tour of the Steve Jobs Theater7 years ago
Look Ma, no wires!
“The one group you never need to convince to give them more performance is software developers.”
Read More What makes Apple's A11 "Bionic" chip so special (with Geekbench chart)
Why iPhone trade-ins are so stingy this year7 years ago
Last year the carriers were offering $650 for an old iPhone. This year it's more like $300.
With Apple share price in a post-event slide, Mad Money's Jim Cramer adds insult to injury.
Read More Cramer calls traders who bought Apple at $163 'clowns' (video)
From a letter to Apple CEO Tim Cook.
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