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BTIG: Apple is spending $2 billion a year on new showsBTIG Apple two billion content7 years ago
Published March 18, 2019 by Philip Elmer-DeWitt

BTIG: Apple is spending $2 billion a year on new shows

That's not the program Apple's Eddy Cue was pitching two years ago.

Read More BTIG: Apple is spending $2 billion a year on new shows

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Clearing decks, Apple updates 2 minor iPadstwo minor ipads with family7 years ago
Published March 18, 2019 by Philip Elmer-DeWitt

Clearing decks, Apple updates 2 minor iPads

March 25 is Showtime, not hardware time.

Read More Clearing decks, Apple updates 2 minor iPads

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NYTimes: Filming has wrapped on five Apple showsapple five filming done7 years ago
Published March 18, 2019 by Philip Elmer-DeWitt

NYTimes: Filming has wrapped on five Apple shows

Two are in the can. Nine more could be ready for the fall 2019 season. From John Koblin's Apple’s Big Spending Plan to Challenge Netflix Takes Shape in…

Read More NYTimes: Filming has wrapped on five Apple shows

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Apple ad with urinals7 years ago
Published March 17, 2019 by Philip Elmer-DeWitt

Apple ad with urinals

Hitting the 18 to 24 demo where it pees, gossips and puts on makeup.

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How the media mis-reported the Apple heart studyapple heart study7 years ago
Published March 17, 2019 by Philip Elmer-DeWitt

How the media mis-reported the Apple heart study

Half positive results, half false positives, plenty of snark.

Read More How the media mis-reported the Apple heart study

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Howard Lindzon is shedding some Applehoward lindzon shedding apple7 years ago
Published March 16, 2019 by Philip Elmer-DeWitt

Howard Lindzon is shedding some Apple

The co-founder of StockTwits saw an opportunity this week.

Read More Howard Lindzon is shedding some Apple

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Apple breaks $187; pressure mounts on analysts still at $140price targets ujnderwater 187 hammerhead sharks7 years ago
Published March 15, 2019 by Philip Elmer-DeWitt

Apple breaks $187; pressure mounts on analysts still at $140

My full list of Apple price targets, as accurate and up-to-date as I can make it.

Read More Apple breaks $187; pressure mounts on analysts still at $140

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Apple wins one against Qualcommapple qualcomm one billion7 years ago
Published March 15, 2019 by Philip Elmer-DeWitt

Apple wins one against Qualcomm

If only this were the end of it. 

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Apple vs. Spotify: Apple brings a gun to a knife fight (u)apple spotify gun knife7 years ago
Published March 15, 2019 by Philip Elmer-DeWitt

Apple vs. Spotify: Apple brings a gun to a knife fight (u)

If it's a battle of spin, I wouldn't bet on Daniel Ek

Read More Apple vs. Spotify: Apple brings a gun to a knife fight (u)

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Morgan Stanley: Four reasons to be bullish on Appleapple jpmorgan bullish without ai7 years ago
Published March 14, 2019 by Philip Elmer-DeWitt

Morgan Stanley: Four reasons to be bullish on Apple

"The most significant supply chain cuts are likely behind us."

Read More Morgan Stanley: Four reasons to be bullish on Apple

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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