"When you attack to disrupt an existing market, you do it at the low end."
Read More Did Apple just show its hand on future low-end MacBooks?
"When you attack to disrupt an existing market, you do it at the low end."
Read More Did Apple just show its hand on future low-end MacBooks?
As Trump's trade war escalates, Tim Cook launches a $300 million renewable energy investment fund in China.
IDC, true to form, sees it differently.
Read More Gartner: PC shipments grew 1.4% last quarter, Macs up 3%
I didn't get the regular old product briefing and hands-on and time with the new displays and the new keyboards—and yeah, there are new keyboards...
The scourge of Apple's plumbers team has a new outlet and a new graphical look.
Read More Apple's fall product pipeline according to Ming-Chi Kuo
Do these guys look like idiots to you?
Apple's share price could move 24% higher over the next three years on buybacks alone.
Read More Munster: The Street is wrong about the timing of Apple's buybacks
Busted for forcing mobile providers to offer subsidies and sell iPhones at a discount.
Read More Apple falls in pre-market trading on trade and antitrust
CNBC issues a correction.
Read More No, there aren't 5,000 Apple employees working on self-driving cars
John Giannandrea, former head of artificial intelligence at Google, joined Apple in April.
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