Morgan Stanley expects Trump's tariffs to drive iPhone prices up 15% - 20%
"Effectively 100% of Apple's products sold in the US will be tariffed at a pretty exorbitant rate right now. That was not my base case. I'm not sure that was my bear case either." — Analyst Erik Woodring
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]