Mark Gurman: September 10 is Apple's big product day
New iPhones, Watches and AirPods unveiled on the 10th would likely be released on the 20th — in time for Apple to record the first nine days of sales in fiscal Q4.
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]