Estimated bill of materials for Apple Vision Pro puts it at $1,542
"There are cost breakdowns around our products that are much different than the reality. I've never seen one that is anywhere close to being accurate." — Tim Cook in 2015
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]