Mark Gurman: Apple's Vision Pro in-store demos run longer than a TV sitcom
"Apple Inc. is facing one of the toughest marketing challenges in its history: pitching customers on a $3,499 headset with limited battery life, an unwieldy design and no killer app."
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]