From Investopedia: A fade is a contrarian investment strategy that involves trading against the prevailing trend. "Fading the market" is typically a high-risk strategy and is usually deployed by seasoned traders.
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]