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2015

Philip Elmer-DeWitt

Apple 2.0 Archives

Jump to: January — February — March — April — May — June — July — August — September — October — November — December

January

The Apple press goes off half-cocked. Again. — Jan 1
The case for the Apple Watch — Jan 2
Apple devices hit record high in China. Samsung headed south. — Jan 3
A middle school's must-have app: Apple's AirDrop — Jan 4
How bad are the bugs in Apple's software updates? — Jan 5
Mark your calendars: Apple's Q1 2015 results are due Jan. 27 — Jan 6
Apple didn't steal CES' thunder, Mark Gurman did — Jan 7
Who wants a fitness band? — Jan 8
Apple to developers: Look what we've done for you lately! — Jan 8
CES: Macworld lives! — Jan 9
27 points of pain: Software and services Apple needs to fix — Jan 11
Apple overtakes Nikon on Flickr — Jan 12
Drug-sniffing Apple iPhone apps are just a pee-strip away — Jan 12
How many Macs did Apple sell last quarter? — Jan 13
Hong Kong man arrested with 94 iPhones taped to his body — Jan 13
Charlie Hebdo was no friend of Apple's - update — Jan 14
Apple's cash is burning a hole in Wall Street's pocket. Again. — Jan 15
Apple is opening five new stores in time for Chinese New Year — Jan 16
Apple's Swift is on fire — Jan 17
Apple crime report: 240 iPhones disappeared through 20-in. hole — Jan 18
MLK: Apple honors CEO's hero — Jan 19
How many iPads did Apple sell last quarter? — Jan 20
How many iPhones did Apple sell last quarter? — Jan 21
Semetric acquisition gives Apple a window on piracy — Jan 21
Apple's apps economy: Bigger than Hollywood — Jan 22
Map of the day: iPhone usage, state by state — Jan 22
Chart: Demand for Apple's iPhone 6/6+ stays strong — Jan 23
How many Macs did Apple sell last quarter? (update) — Jan 23
Apple, Tim Cook and the wealth distribution curve — Jan 24
Handicapping Apple's earnings — Jan 25
Big crowds in Alibaba's hometown for China's newest Apple store — Jan 25
Raw data: Apple's $18 billion quarter is the biggest ever — Jan 28
Best and worst Apple analysts: iPhone 6/6+ blowout edition — Jan 28
Apple's iPhone 6/6+ blowout: What the analysts are saying — Jan 28
Look how many U.S. buyers paid $100 more for the jumbo iPhone — Jan 26
Looking forward to Apple's forward-looking statements — Jan 26
Spreadsheet of the day: Final estimates for Apple's fiscal Q1 — Jan 27
LIVE: Apple earnings and analyst call with PED — Jan 27
Where are all those new Android-to-Apple switchers? — Jan 29
Apple in Hollywood: Casting the women in Steve Jobs' life — Jan 29
Chart of the day: How Apple overtook Samsung - for now — Jan 30
Congress has its eye on Apple's $158 billion in offshore cash. UPDATE: So does Obama — Jan 31

February

Apple, Obama and the Federal Highway Trust Fund — Feb 1
Luxury brands: It's going to be an Apple Chinese New Year — Feb 2
In Mesa, Ariz., Apple goes with Plan B — Feb 2
Worst Apple attack ad ever — Feb 3
Apple linked to mysterious street-mapping minivan — Feb 4
Apple's live TV service would be exempt from net neutrality rules — Feb 5
Obama wished he could have bought a 'boatload' of Apple — Feb 6
Tesla's Elon Musk takes aim at 'Apple's Achilles heel' — Feb 7
Friends Furever: Google's subtle dig at Apple goes viral — Feb 8
Video: The best drone's-eye view yet of Apple's new HQ — Feb 9
Canaccord: Apple took home 93% of mobile profits last quarter — Feb 9
Apple at $119.72: Look whose price targets are underwater now — Feb 10
College students say they prefer Apple iPhones to sex — Feb 10
Apple CEO Tim Cook's big week — Feb 11
At $733 billion, Apple is worth more than Switzerland — Feb 12
Churnalism in action: The Apple self-driving car — Feb 12
David Carr on Apple — Feb 13
Why Apple's CEO went to Obama's cybersecurity summit — Feb 13
Apple video: Tim Cook on cybersecurity — Feb 14
Gene Munster: No car from Apple for at least five years — Feb 14
What are Apple's Eddy Cue and Beats' Jimmy Iovine up to? — Feb 15
Now that Apple has 'filled the pantry' with iPhones, what next? — Feb 16
Jony Ive in The New Yorker — Feb 17
Rethinking the Apple car. Rethinking Apple. — Feb 18
Apple: Sued when it poaches. Sued when it doesn't. — Feb 19
The best evidence yet that Apple is working on an electric car — Feb 20
Twelve funds own Apple shares worth nearly $185 billion — Feb 20
An Apple ad for the Oscars
Apple's $2 billion won't bring a lot of jobs to Ireland or Denmark — Feb 23
Apple at $133: Look whose price targets are underwater now — Feb 23
Horace Dediu: Beware the siren song of the Apple car — Feb 24
Modern Family's all-Apple episode airs tonight — Feb 25
For Apple's and Google's app stores, the money's in the games — Feb 25
The Apple Watch gets 12 (mostly white) pages in Vogue — Feb 26
Apple took a record-high 89% of smartphone profits last quarter — Feb 26
Apple teases with an homage to Daylight Savings Time — Feb 26
How Apple lost $533 million to an 8th-grade dropout patent troll — Feb 27
Should Tim Cook be telling people what Apple Watch can do? — Feb 27

March

Morgan Stanley sees Apple's target market growing to $3.4 trillion — Mar 2
How many Watches will Apple sell in 2015? A Fortune survey. — Mar 2
Mules, banks and Apple Pay — Mar 3
Inside Apple: What it was like to pitch to Steve Jobs — Mar 4
Raw data: The PC era as tea pot — Mar 5
Fever chart: What Apple replacing AT&T does to the Dow — Mar 6
Apple joining the Dow: What the analysts are saying — Mar 6
Apple Watch rumor round-up — Mar 7
How much will the Apple Watch cost? Last-minute predictions. — Mar 8
Adobe analytics: Interest in Apple Watch 'way higher' than expected — Mar 8
The day of the Apple Watch — Mar 9
The Apple Watch event: What the analysts are saying - updated — Mar 9
Two heart-stopping Apple Watch moments. And a spit take. — Mar 10
Apple's 2015 shareholders meeting in 31 Tweets — Mar 10
Apple's alloy porn — Mar 11
Apple supplier pays $12,800 to family of dead iPhone 6 worker — Mar 11
Must-see video: Sex, luxury and the $10,000 Apple Watch — Mar 12
Would Steve Jobs have offered Tim Cook a piece of his liver? — Mar 13
A gobsmacked Jim Cramer gets an on-air call from Apple's Tim Cook — Mar 13
Apple hysteria: The Watch, the Luddite and the Macalope — Mar 14
Apple Watch: A Meerkat chat worth watching — Mar 16
Apple's cord-cutting TV service: What took so long? — Mar 17
Apple's augmented reality distortion field — Mar 18
Reuters' pollsters see the Apple Watch from both sides now — Mar 19
Gazelle promises to buy your used Apple Watch — Mar 19
Becoming Steve Jobs: The journalist and the genius — Mar 20
Becoming Steve Jobs: The journalist and the genius — Mar 20
The witching hour: How the algos took Apple down at Friday's close — Mar 23
Cantor Fitzgerald sets Apple's market value at $1 trillion — Mar 23
British MPs to get new iPads, despite Candy Crush scandal — Mar 25
Short interest in Apple is near an all-time low — Mar 25
Report: Apple's new music service will cost $10/month, no freebies — Mar 26
The first 24 Apple Watch apps — Mar 27
Why there will be lines for the $10,000 gold Apple Watch — Mar 28
Apple's gay-rights bully pulpit — Mar 30
Mark your calendars: Apple's results for fiscal Q2 due Apr. 27 — Mar 31
New York Times: All the news that fits on an Apple Watch — Mar 31

April

The best stolen iPhone story — Apr 1
Three scoops from Wired's secret history of the Apple Watch — Apr
Best April Fools' video: Motorola's homage to Apple — Apr 2
Apple's edge over Samsung in 115 words — Apr 2
Apple's edge over Samsung in 115 words — Apr 3
Chart of the day: 35 years of IBM, Microsoft and Apple — Apr 3
Ex-HP CEO calls Apple's CEO a 'hypocrite' on gay rights — Apr 4
Apple Watch buyer's dilemma — Apr 6
Q&A: Brent Schlender and Rick Tetzeli, 'Becoming Steve Jobs' — Apr 7
Apple Watch: The reviews are in — Apr 8
Long live the Apple line — Apr 8
What Apple's iCloud Photo Library could've been, but isn't — Apr 9
Apple Watch (nearly) sold out in 30 minutes — Apr 10
Videos: Lining up for a glimpse of the Apple Watch — Apr 10
Aaron Sorkin's Apple movie: Time for a rewrite? — Apr 11
First Apple Watch sales results — Apr 12
How many Apple Watches were sold worldwide last weekend? — Apr 13
Most people who tried an Apple Watch last weekend bought one — Apr 14
5 reasons Apple may make a car — Apr 14
The first wave of Apple Watch reviews got it wrong — Apr 15
Apple Watch and the also rans — Apr 15
Apple: Let the wild product launches resume in June! — Apr 16
How many iPhones did Apple sell last quarter? — Apr 16
Nosebleed territory: Apple gets its second $1 trillion valuation — Apr 17
Why Apple bought a forest — Apr 17
Canadian banks find Apple Pay's terms 'onerous' — Apr 17
Apple's made-to-order Watch — Apr 19
How many iPads did Apple sell last quarter? — Apr 20
The greening of Apple — Apr 21
Angela Ahrendts explains why you can't buy an Apple Watch — Apr 22
The Apple Watch as 'silver bullet' — Apr 22
How Apple off-loaded its Watch queues to a half-dozen boutiques — Apr 23
Morgan Stanley is bullish on Apple — Apr 23
Humblebrag: I had to wait until April 23 to get my Apple Watch — Apr 24
Hats off to Angela Ahrendts — Apr 24
Apple analysts scramble to raise their iPhone estimates — Apr 25
Handicapping Apple's earnings — Apr 26
Spreadsheet of the day: Final estimates for Apple's fiscal Q2 — Apr 27
Fun with Apple pre-earnings headlines — Apr 27
Blowout iPhones sales fueled Apple's blockbuster second quarter — Apr 27
Apple's blockbuster quarter: What the analysts are saying - updated — Apr 27
Apple's blockbuster Q2: What the bloggers are saying — Apr 28
Best and worst Apple analysts: Blockbuster Q2 edition — Apr 28
Apple's blockbuster quarter: What the analysts are saying - updated — Apr 28
Chart of the day: Apple pulls away from Samsung Mobile — Apr 29
Help! I've been kidnapped by my Apple Watch — Apr 30
Look what Apple did to Xiaomi in China last quarter — Apr 30
Why Apple is poaching Britain's best music radio producers — Apr 30

May

Tattoos, taptic engines and other Apple MacGuffins — May 1
Spreadsheet of the day: The latest Apple price targets May 2
Flattering Apple by imitation May 3
By the numbers: Apple, Google, Facebook, Amazon May 4
Will Apple fix what sucks about its TV remote? May 5
The feds are keeping a close eye on Apple's music plans May 6
Why Apple might want you to spit into a plastic cup May 6
Look who's buying iPhones May 7
Five things you didn't know you could do with an iPad May 8
Why Conan O'Brien hates the Apple Watch May 9
Why so many Apple Watch apps don't work May 10
Why Apple bought 1 million acres of Chinese forest May 11
Who wins and who loses if Apple disrupts TV May 12
The iPhone's next big thing May 13
How to steal an Apple Watch May 14
Whose idea was it to give Jeb Bush an Apple Watch? May 15
Look what UBS discovered: Five million extra iPhones May 15
Apple chart of the day: Who's ready for a new iPhone? May 15
What was Tim Cook doing in China this week? May 16
Hedge funds: Who bought, who sold Apple last quarter May 17
What they're saying about Sorkin's 'Steve Jobs' trailer May 18
Here's the part of Apple v. Samsung that got remanded May 18
Carl Icahn, Gene Munster and the myth of the Apple TV set May 19
Here's the real scoop on Apple Watch demand May 21
WWDC rumor roundup: It's the Apple TV show! May 22
Chart of the day: The five generations of iPhone May 23
Watch the unboxing of a $10,000 Apple Watch May 24
What the Blackberry guys said when they saw Apple's iPhone May 25
The weirdest Apple scoop of the week May 26
Here's the text message that will crash your iPhone May 27
Google plays catch-up to Apple. Again. May 28
Here's where Apple's antitrust monitor crossed the line May 28
Apple should hate itself for Google Photos Backup May 29
What the Apple guys are saying about Google I/O May 30
Uh oh. What did I just give Google? May 31

June

Here's what's coming to Apple TV - update — Jun 1
How to watch Apple's WWDC live — Jun 2
Here are the 10 top-selling smartphones for April — Jun 2
Tim Cook's blistering attack on Google Photos: Why it matters — Jun 3
WWDC walkup: There's no money in music streaming for Apple — Jun 3
Look who owns the streaming video market Apple covets — Jun 4
Here's what stinks about Goldman Sachs' deal with Apple — Jun 5
Why AAPL falls no matter what Apple does at WWDC — Jun 6
WWDC: Meet Mark Gurman, Apple PR's worst nightmare — Jun 7
Apple WWDC: PED's live blog — Jun 7
Apple WWDC 15: What the analysts are saying - update — Jun 8
Making sense of Apple Music — Jun 9
Why Apple and Spotify hate each other — Jun 10
Here's where you can see Apple's street-mapping minivans in action — Jun 10
If you only listen to one Apple podcast today... (updated) — Jun 11
How Apple's holy war on mobile ads could backfire — Jun 11
Apple's lead contractor is leaving the 'Spaceship' — Jun 12
These two start-ups aren't afraid of Apple — Jun 12
Here are 7 people who returned their Apple Watch — Jun 13
Watch a $10,000 gold Apple Watch get destroyed — Jun 14
The best Apple clickbait you'll read today — Jun 15
Apple considered - and rejected - Uber for deliveries — Jun 16
Why 3.5 times more Apple users choose Apple Maps over Google Maps — Jun 16
How Apple is staging its own leveraged buyout — Jun 16
Why Apple pulled the plug on Monster — Jun 17
Report: Americans have bought 2.79 million Apple Watches — Jun 18
Here's what those street-mapping Apple minivans look like — Jun 18
Why the suits at IBM and Apple are going back to school — Jun 19
Report: Apple's next iPhone will be thicker than the last — Jun 20
Apple didn't make MIT's 50 Smartest Companies list — Jun 21
What Taylor Swift wrote Apple — Jun 21
Apple Music: Money, power, and Taylor Swift — Jun 22
This Taylor Swift v. Apple cartoon says it all — Jun 22
Here's the real reason Apple's iMessage is misbehaving — Jun 23
Thanks, Taylor Swift: Indy icons Merlin and Beggars join Apple Music — Jun 24
Meet the MIT brainiac who decides just how smart Apple is — Jun 24
Here's the Pharrell exclusive that Apple Music snagged — Jun 24
How Apple cut the indie music deal: The 0.2-cent solution — Jun 25
Apple has pulled Civil War games from the App Store — Jun 25
Fans lined up for the Apple Watch in Singapore: Good news or bad? — Jun 26
Think Apple's come too late to the music streaming party? Here's why you're wrong. — Jun 29
Apple Music: The first reviews are in - updated — Jun 30
It looks like Apple is headed to the Supreme Court — Jun 30
Apple's Beats 1 radio is killing it on Twitter — Jun 30

July

Another movie about Steve Jobs, the jerk — Jul 1
Finding Marty Rimm — Jul 1
Why Samsung's profits fell for the 7th consecutive quarter — Jul 7
How many Watches did Apple sell last quarter?—first pass — Jul 7
Here's why Apple is gaining on Android in China — Jul 7
Apple, ad blockers and the decline of the mobile Web — Jul 8
WSJ: Apple has ordered 85-90 million iPhones — Jul 8
Video: Here's the scoop on Apple's new News app — Jul 9
An iPhone as big as the Pentagon — Jul 10
How many iPhones did Apple sell last quarter? — Jul 13
Look who bought the first Apple Watches — Jul 14
Can the U.S. build an antitrust case against Apple Music? — Jul 14
Apple, with 20% of sales, takes 92% of smartphone profits — Jul 14
Here are the smartphones the early adopters plan to buy — Jul 15
How many Macs did Apple sell last quarter? — Jul 15
What the rise and fall of iPad sales says about the future of the Apple Watch — Jul 16
Why I stopped worrying about Apple in China — Jul 16
Dear Apple, please don't kill the 4-inch iPhone — Jul 17
Will Apple rally next week like Google did on Friday? — Jul 18
How many Watches did Apple sell last quarter? Second pass — Jul 19
Apple Watch satisfaction is off the charts — Jul 20
Crowdsourcing Apple's earnings — Jul 20
Spreadsheet of the day: Final estimates for Apple's fiscal Q3 — Jul 21
Apple narrowly beat the Street's expectations — Jul 21
Apple's bizarro earnings report: What the analysts are saying — Jul 22
Here are the best and worst Apple analysts for Q3 2015 — Jul 22
How many Apple Watches did Apple really sell last quarter? — Jul 22
Tim Cook verbatim: In defense of the Apple Watch — Jul 22
This is Apple Music's worst nightmare - updated — Jul 23
This is what drives Apple investors nuts about Amazon — Jul 24
Why Apple is so volatile — Jul 26
Steve Jobs: The Alex Gibney trailer — Jul 26
Apple's toxic hellstew — Jul 27
Apple Watch ads: 15 seconds, short and sweet — Jul 28
Kids say the darnedest things about the Apple Watch — Jul 29
Apple visitor's center will offer views of Steve Jobs' Spaceship — Jul 30
Apple wins an Internet of Things beauty contest — Jul 30
Will Apple TV be ready for Christmas? — Jul 31

August

Apple and the Neanderthals — Aug 3
Is Apple doomed in China, or what? — Aug 4
Here's where Apple's iPhone gained on Android last quarter — Aug 5
The Android ecosystem is more fragmented than ever — Aug 5
Apple's $100 billion haircut: What the analysts are saying — Aug 6
Steve Jobs' post-PC world: Are we there yet? — Aug 7
Spotify's case against Apple in Europe goes pfffft — Aug 8
Chart: Android losing ground to Apple — Aug 9
Is 11 million Apple Music subs anything to brag about? — Aug 10
Apple's bounce: What the analysts are saying — Aug 10
Google is to Alphabet as iPhone is to Apple — Aug 11
Here's what clobbered Apple Tuesday — Aug 12
Munster: Apple streaming TV is 50/50 for Sept. 9 event — Aug 13
Who's going to 'curate' Apple News? — Aug 13
Apple in the news: The people have spoken — Aug 14
Here's the autonomous vehicle test bed Apple asked to see — Aug 15
Samsung shamelessly imitates Apple. Again. — Aug 16
Look who dumped Apple — Aug 17
Where's the best place for Apple Pay? — Aug 18
Apple snags Pharrell to headline rebranded Apple Music Festival — Aug 18
Apple comes out swinging in defense of Apple Music — Aug 19
Major League Baseball okays Apple Watches in the dugout — Aug 20
If Dr. Seuss wrote Apple ads... — Aug 21
Anti-Apple marketing, Gangnam style — Aug 21
Is Apple really one of the Dow's biggest losers? — Aug 22
Has Apple hit bottom? — Aug 23
Apple's China syndrome: What the analysts are saying — Aug 24
Did Tim Cook save the world? — Aug 25
Tim Cook got a boatload of Apple shares the day of the market rout — Aug 25
Here's why an Apple bear changed his tune — Aug 26
Look who's calling the Apple Watch a 'toy'— Aug 27
Can Apple wow Wall Street without one more thing? — Aug 28
Coming Sept. 9: Apple TV's one-two punch — Aug 29
3 signs Apple has entered the Twilight Zone of virtual reality — Aug 31

September

Apple's iPhone 6S has sold out in China. — Sep 30
How Trevor Noah's 'The Daily Show' is like a new iPhone. — Sep 30
Why Apple rarely gives iPhone users what they ask for. — Sep 29
Pacific Crest's Andy Hargreaves was wrong about the iPhone 6S. — Sep 29
Welcome to the Church of Apple. — Sep 27
Why Apple's Tim Cook sits at the President's head table. — Sep 27
Aaron ('Steve Jobs') Sorkin apologizes to Apple's Tim Cook. — Sep 26
Aaron ('Steve Jobs') Sorkin takes a swipe at Apple's Tim Cook. — Sep 25
Video: Fair-to-middling lines greet the iPhone 6S around the world. — Sep 25
Pebble has a new face and a new pitch: I'm not an Apple Watch. September 24
Apple iPhone 6S pre-orders up more than 30% at T-Mobile. — Sep 23
Apple halts iPhone 6S pre-orders. — Sep 23
GM exec disses the Apple car, calls it a 'gigantic money pit'. — Sep 22
The 2019 Apple Car: What the analysts are saying. — Sep 22
Who are the biggest ad blockers? — Sep 21
Let the iOS 9 ad block wars begin! — Sep 20
Why you should opt for the iPhone Upgrade Program. — Sep 18
Why Apple is taking the e-book case to the U.S. Supreme Court. — Sep 17
Pacific Crest pours cold water on Apple's iPhone 6S sales claims. — Sep 17
Apple's iOS 9: The reviews are in. — Sep 16
Looking at Apple's event from outside the reality distortion field. — Sep 14
Apple's record iPhone pre-orders: What the analysts are saying. — Sep 14
The App effect, revisited. — Sep 14
Friends don't let friends buy 16GB iPhones. — Sep 12
iPhone pre-orders: Sold-out in China in 12 hours. — Sep 12
Video: Three pundits butt heads on the Apple TV and iPad Pro. — Sep 11
Live from the Bill Graham theater: It's the Apple show! — Sep 9
Apple's Sept. 9 event: Here's what caught the analysts' eyes. — Sep 9
What's the Apple Watch good for? Report from 2,000 users. — Sep 8
Apple: Seven questions for Mark Gurman. — Sep 8
Here's what I expect to see at Wednesday's Apple event. — Sep 8
Aaron Sorkin's 'Steve Jobs': The first reviews. — Sep 7
This is my Apple-bashing nephew's computer. — Sep 7

October

xCraft. — Oct 29
Why Apple took its e-book fight to the Supreme Court. — Oct 28
Bloggers clobber pros in Apple Earnings Smackdown. — Oct 27
Analysts were relieved by Apple's Q4 2015 results. — Oct 27
Apple was supposed to get killed in China last quarter. — Oct 28
Apple reports fourth quarter earnings. — Oct 26
Apple's Q4 earnings: What the analysts are predicting. — Oct 26
The Apple guys at IBM are smiling. Here's why. — Oct 26
Estimize's amateur analysts place their bets on Apple Q4 earnings ... — Oct 25
The new Apple TV went on sale Monday morning. — Oct 25
Why "Steve Jobs" bombed at the box office. — Oct 25
Look. Apple doesn't obey the 'law of large numbers.' — Oct 23
Apple Q4 earnings: Why are all the analysts talking about Christmas? — Oct 22
Who loved Steve Jobs more? — Oct 21
Apple is building 200 megawatts of solar energy in China. — Oct 21
Apple makes 15-second ads so it doesn't have to write user manuals ... — Oct 21
Here are the Apple analysts' iPhone sales estimates. — Oct 20
How many watches did Apple sell last quarter? — Oct 20
Who is paying for Apple Music, and why? — Oct 19
CEO ranking: Apple's Tim Cook is No. 1, Tesla's Elon Musk is No. 204. — Oct 19,2015
Three reasons Apple is Piper Jaffray's top big stock pick. — Oct 18
New Apple Spaceship video: Five of 9 sections now have roofs. — Oct 19
Apple lost share in U.S. ahead of iPhone 6S, but gained in China. — Oct 19
Apple's Jony Ive is co-hosting a fashion gala with Taylor Swift. — Oct 17
Would Tim Cook give Geniuses Apple shares that are about to fall? — Oct 15
How's Apple doing in China? This chart is worth 1,000 words. — Oct 14
Two guys who get Apple. — Oct 14
How many paid for Apple Music when it was no longer free? — Oct 13
Four reasons Morgan Stanley raised its Apple estimates. — Oct 13
Why Doug Kass shorted Apple. — Oct 12
How did Steve Jobs' biographer like the new movie? — Oct 9,2015
Watch this 2:20-minute scene from the new 'Steve Jobs'. — Oct 9
Is Tesla's Elon Musk in denial about Apple? — Oct 9
Another Steve Jobs' loyalist is 'heartbroken' over new movie. — Oct 8
Vintage video: Steve Jobs the pitchman at his best. — Oct 7
Steve Jobs': A talky, nerdy, brilliant drama in three acts. — Oct 7
Aaron Sorkin says Steve Jobs just wanted to be loved—is that so wrong? — Oct 6
The actor playing Steve Jobs is already the odds-on favorite to win an Oscar. — Oct 5
Tim Cook's Apple: 7 things I can't imagine Steve Jobs doing. — Oct 4
Apple CEO Tim Cook on guns, drugs and strong encryption. — Oct 2
Why a second Apple spaceship will be landing in Sunnyvale. — Oct 2
Wall Street's Apple super-bull is more bullish than ever. — Oct 2
Apple's super-sticky iPhone leasing plan is a hit. — Oct 1

November

Former Top Gear Host Jeremy Clarkson Shows off Amazon Drone in Viral Video. — Nov 30
Apple Would Be Crazy To Make an iPhone Without This. — Nov 30
Tired: Apple Watches. Wired: Samsung TVs. — Nov 29
Will This Be an Apple Watch Christmas? — Nov 27
Look Who's Singing a Christmas Duet for Apple. — Nov 25
Apple Watch Owners Glance at Their Wrists 60 to 80 Times a Day. — Nov 24
Here's What Donald Trump Tweeted About Apple, — Nov 24
Survey Says: Here's the Holiday Season's Hottest Tech. — Nov 24
Google and Apple Expected to Lead Electric Car Race. — Nov 23 vb
Here Are 10 Big Funds That Dumped Apple Last Quarter. — Nov 19
Apple is Doomed to Fail ... or Maybe Not. — Nov 18
Apple Has Lost its Way, Say Two Pioneers of User-friendly Design. — Nov 15
Here's Tim Cook's Response to Racial Profiling in an Australian Apple Store. — Nov 14
Apple: The Best iPad Pro Review I've Seen. — Nov 14
Who's Minding the Apple App Store? — Nov 13
Here's What People Are Saying About Apple's New iPad Pro, — Nov 12
Apple Supply Chain Cuts: What the Analysts Are Saying, — Nov 11
Have You Given Up on Your Apple Watch?, — Nov 10
Here's Some Spectacularly Bad Apple Investment Advice. — Nov 9
Here's Apple's Latest Amazon Put-down. — Nov 7
If You Only Watch One Video Today… — Nov 5
Why Apple Is Grabbing Huge Parcels of Land in Silicon Valley. — Nov 5
John Gruber Has Stopped Wearing His Apple Watch Every Day. — Nov 5
Apple Thinks It Can Win This Case at the Supreme Court. — Nov 3
Does the bear case against Apple make any sense at all? — Nov 1

December

These Were the 10 Biggest Apple Stories of 2015. — Dec 31
Apple Hit With Yet Another Class-Action Lawsuit. — Dec 30
Here's How Apple Devices Dominated Christmas Week. — Dec 29
Apple Doomsayer Fired. — Dec 28
Why Apple Finished 2015 on a Sour Note. — Dec 26
Apple Makes a Strong Case for Strong Crypto. — Dec 22
How Taylor Swift Will Get Her Fans To Pay for Apple Music, — Dec 21
Why Apple's Tim Cook Lost His Cool on '60 Minutes'. — Dec 19
Would You Head Back Home If You Forgot Your Wallet? Your Keys? — Dec 17
Why Apple, Tesla, and Uber Are Not 'Disruptive'. — Dec 17
About Those Rumors of Apple Supply Chain Cuts. — Dec 16, 2o15
Apple Tops Google Tech Searches of 2015. — Dec 16
Apple's Secret Plan to Boost iPhone Sales Is Working. — Dec 15
Morgan Stanley Lowers its Apple Price Target by 12%. — Dec 13
The Apple Watch Doesn't Say Ka-Ching to these VCs. — Dec 11
What Steve Jobs Knew About the Apple Watch. — Dec 11
Who’s Got Time for an Apple Watch? — Dec 10
Apple Live TV: A Timeline of Leaks. — Dec 9
iPhone Users Finally Get the Battery Case They Want. — Dec 8
Apple TV: Two Big Fixes with One Software Update. — Dec 7
Christmas Gift Giving With a Kickstarter Twist. — Dec 6
This Is the Best Apple "Spaceship" Drone Video Yet. — Dec 5
How Apple and Samsung Got to $548 Million. — Dec 4
This Is Phil Schiller's Grand Unified Theory of Apple, — Dec 4
Today's Apple Rumor: A New Retro 4-inch iPhone Coming This Spring. — Dec 3
Top 12 Reasons People Gave Up on the Apple Watch. — Dec 1