Honoring Walt Mossberg, John Markoff, Steven Levy and David Pogue.
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1 day ago"The endgame of AI is not four companies renting you intelligence by the token from a datacenter in Virginia."
"The device is designed to learn more about a user over time, letting it tailor conversations and act more like a real person."
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"Apple seemingly lost its main point of leverage."
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"Apple registered 9% YoY growth in H1 2026, driven by the strong performance of the iPhone 17 series, especially the base model."
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"In Q2 2026, Apple retained its leading position despite an 8% year-on-year decline in shipments, shipping 13.5 million iPads worldwide and capturing a 38% market share."
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At the same time, dollars per download rose nearly 5%.
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