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1.5TB Mac Studio rumor is the most exciting thing Errol Brandt heard this weekapple mac studio brandt6 hours ago
Published July 20, 2026 by Philip Elmer-DeWitt

1.5TB Mac Studio rumor is the most exciting thing Errol Brandt heard this week

"Strangely enough that means Apple will probably be the one that saves your community from data centers."

Read More 1.5TB Mac Studio rumor is the most exciting thing Errol Brandt heard this week

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Apple is No. 1 in shareholder wealth creation over the last 100 yearsapple wealth creation century7 hours ago
Published July 20, 2026 by Philip Elmer-DeWitt

Apple is No. 1 in shareholder wealth creation over the last 100 years

"The degree to which wealth creation is concentrated in a few firms has increased sharply in recent years."

Read More Apple is No. 1 in shareholder wealth creation over the last 100 years

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Premarket: Apple is redapple premarket red 7-20-268 hours ago
Published July 20, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From Yahoo!Finance: Dow, S&P 500, Nasdaq futures edge up as oil turns lower in wait for Big Tech earnings" posted early Monday.

Read More Premarket: Apple is red

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Angel investor Jason Calacanis calls Apple a 'screaming buy'apple calacanis screAMING BUY16 hours ago
Published July 20, 2026 by Philip Elmer-DeWitt

Angel investor Jason Calacanis calls Apple a 'screaming buy'

"On-device frontier inference would re-rate Apple from AI-loser to AI-distribution-owner."

Read More Angel investor Jason Calacanis calls Apple a 'screaming buy'

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This week's Apple trading strategies (7/20-7/24/26)apple trading strategies 7-20-261 day ago
Published July 19, 2026 by Philip Elmer-DeWitt

This week's Apple trading strategies (7/20-7/24/26)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (7/20-7/24/26)

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USBC upgrades Apple to Buy from Hold and raises target $106 to $366apple hsbc target 366 poker2 days ago
Published July 18, 2026 by Philip Elmer-DeWitt

USBC upgrades Apple to Buy from Hold and raises target $106 to $366

"The innovation gap between Apple and rivals, that we see as largely attributable to its delay in the AI race, appears finally set to close." — Analyst Nicolas Cote-Colisson

Read More USBC upgrades Apple to Buy from Hold and raises target $106 to $366

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Saturday Apple video: Lemmings (1985)apple saturday video lemmings2 days ago
Published July 18, 2026 by Philip Elmer-DeWitt

Saturday Apple video: Lemmings (1985)

The creepiest Superbowl commercial Apple ever made. 

Read More Saturday Apple video: Lemmings (1985)

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Apple at $333.74: Third all-time high in as many daysapple ath 7-17-263 days ago
Published July 17, 2026 by Philip Elmer-DeWitt

Apple at $333.74: Third all-time high in as many days

From AAPLInvestors' Terry Gregory, keeper of the stats.

Read More Apple at $333.74: Third all-time high in as many days

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Apple analysts argue the stock round and flat (video)apple bulls bears cnbc3 days ago
Published July 17, 2026 by Philip Elmer-DeWitt

Apple analysts argue the stock round and flat (video)

The latest from Morgan Stanley, Loop Capital, IDC and KeyBanc.

Read More Apple analysts argue the stock round and flat (video)

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Barron's: What Apple learned from J.D. Rockefellerapple rockefeller orifice ai3 days ago
Published July 17, 2026 by Philip Elmer-DeWitt

Barron's: What Apple learned from J.D. Rockefeller

"The iPhone maker is letting its Mag Seven peers pony up for AI research and development, and is ready to swoop in to grab the best models when the dust settles."

Read More Barron's: What Apple learned from J.D. Rockefeller

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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