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I'm flying to Croatiaapple croatia bicycle vacation20 hours ago
Published May 18, 2026 by Philip Elmer-DeWitt

I'm flying to Croatia

Two days of travel, three days of tourism, six days on a bicycle saddle.

Read More I'm flying to Croatia

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Premarket: Apple is redapple premarket red 5-18-2621 hours ago
Published May 18, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From CNBC's "Stock futures fall after record-setting week for Wall Street" posted early Monday.

Read More Premarket: Apple is red

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Caught on video: Elon Musk when Tim Cook wasn't lookingapple musk mugging cook1 day ago
Published May 17, 2026 by Philip Elmer-DeWitt

Caught on video: Elon Musk when Tim Cook wasn't looking

There are an awful lot of  empty glasses on the table, although it looks like Musk may be drinking Diet Coke. 

Read More Caught on video: Elon Musk when Tim Cook wasn't looking

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Mark Gurman: To protect your privacy, Siri 2.0 may forget what you askedapple siri gurman privacy2 days ago
Published May 17, 2026 by Philip Elmer-DeWitt

Mark Gurman: To protect your privacy, Siri 2.0 may forget what you asked

"Apple will place tighter limits around how memory works, including restrictions on what information can persist and how long it can be retained."

Read More Mark Gurman: To protect your privacy, Siri 2.0 may forget what you asked

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Errol Brandt: WWDC26 will hinge on Apple's MLX framework (video)apple mlx kiraa wwdc262 days ago
Published May 17, 2026 by Philip Elmer-DeWitt

Errol Brandt: WWDC26 will hinge on Apple's MLX framework (video)

"If Apple wants to make a serious move in AI, this is the moment."

Read More Errol Brandt: WWDC26 will hinge on Apple's MLX framework (video)

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This week's Apple trading strategies (5/18-5/22/26)apple trading strategies 5-18-262 days ago
Published May 17, 2026 by Philip Elmer-DeWitt

This week's Apple trading strategies (5/18-5/22/26)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (5/18-5/22/26)

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Apple, TSMC and Taiwan's 'silicon shield'apple tsmc silicon shield3 days ago
Published May 16, 2026 by Philip Elmer-DeWitt

Apple, TSMC and Taiwan's 'silicon shield'

"As the CIA privately briefed Tim Cook, there are reasons to fear a Chinese invasion of Taiwan by 2027."

Read More Apple, TSMC and Taiwan's 'silicon shield'

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Base model iPhone 17 activations in China approach 30 millionapple iphone17 china 30M3 days ago
Published May 16, 2026 by Philip Elmer-DeWitt

Base model iPhone 17 activations in China approach 30 million

"The raging success of his particular device is also a major reason why the Cupertino firm has secured the majority of global smartphone profits in Q1 2026."

Read More Base model iPhone 17 activations in China approach 30 million

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Saturday Apple video: Do we get free Wi-Fi? (2011)apple saturday free wifi3 days ago
Published May 16, 2026 by Philip Elmer-DeWitt

Saturday Apple video: Do we get free Wi-Fi? (2011)

Steve Jobs suggests to the Cupertino city council what some of the benefits to their constituents might be if they approved the new Apple campus.

Read More Saturday Apple video: Do we get free Wi-Fi? (2011)

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Apple closes above $300 for the first time3 days ago
Published May 15, 2026 by Philip Elmer-DeWitt

Apple closes above $300 for the first time

That's the second record close of the week, the fifth so far in the month of May.

Read More Apple closes above $300 for the first time

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

  • 2015
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  • Tommo.fyi

Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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