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Premarket: Apple is redapple premarket red 4-27-266 minutes ago
Published April 27, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From Reuters' "US stock index futures muted on stalled US-Iran peace talks" posted early Monday.

Read More Premarket: Apple is red

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To what AI party, exactly, is Apple late?Apple ai late bubble16 hours ago
Published April 26, 2026 by Philip Elmer-DeWitt

To what AI party, exactly, is Apple late?

"The majority of the world uses no AI at all."

Read More To what AI party, exactly, is Apple late?

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Mark Gurman: The foldable iPhone is John Ternus' babyapple ternus fold iphone20 hours ago
Published April 26, 2026 by Philip Elmer-DeWitt

Mark Gurman: The foldable iPhone is John Ternus' baby

"The excitement around the launch will give the new CEO a tailwind in both buzz and revenue."

Read More Mark Gurman: The foldable iPhone is John Ternus' baby

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'Apple is about to burst the AI bubble' (video)apple ai bubble brandt20 hours ago
Published April 26, 2026 by Philip Elmer-DeWitt

'Apple is about to burst the AI bubble' (video)

"I've been saying it on this channel for months." — Kiraa founder Errol Brandt

Read More 'Apple is about to burst the AI bubble' (video)

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This week's Apple trading strategies (4/27-5/1/26)apple trading strategies 4-27-2623 hours ago
Published April 26, 2026 by Philip Elmer-DeWitt

This week's Apple trading strategies (4/27-5/1/26)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (4/27-5/1/26)

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Counterpoint: Entry-level smartphone shipments won't grow again for two yearsapple soc counterpoint 20082 days ago
Published April 25, 2026 by Philip Elmer-DeWitt

Counterpoint: Entry-level smartphone shipments won't grow again for two years

"Apple, Samsung, Google and UNISOC posted positive growth."

Read More Counterpoint: Entry-level smartphone shipments won't grow again for two years

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The Verge: 95 minutes on Apple's CEO transition (video)apple transition verge podcast2 days ago
Published April 25, 2026 by Philip Elmer-DeWitt

The Verge: 95 minutes on Apple's CEO transition (video)

"From Apple's perspective this was an enormous comms success." — Daring Fireball's John Gruber

Read More The Verge: 95 minutes on Apple's CEO transition (video)

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Saturday Apple video: Introducing the Apple //e (1983)apple saturday //e video2 days ago
Published April 25, 2026 by Philip Elmer-DeWitt

Saturday Apple video: Introducing the Apple //e (1983)

"Throughout the world more than three quarters of a million Apple IIs are being used — the largest installed base of any computer manufacturer." (6:38)

Read More Saturday Apple video: Introducing the Apple //e (1983)

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Patrick McGee blames Apple's Tim Cook for empowering Chinaapple mcgee cook china3 days ago
Published April 24, 2026 by Philip Elmer-DeWitt

Patrick McGee blames Apple's Tim Cook for empowering China

"Since 2008, Apple has worked with suppliers to train 30 million workers, principally in China. It has invested hundreds of billions of dollars in the mainland."…

Read More Patrick McGee blames Apple's Tim Cook for empowering China

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It has never cost so little to move into Apple's walled gardenapple walled garden entry3 days ago
Published April 24, 2026 by Philip Elmer-DeWitt

It has never cost so little to move into Apple's walled garden

"Overall, Apple's entry-level lineup arguably never seems to have been stronger or more affordable."

Read More It has never cost so little to move into Apple's walled garden

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

  • 2015
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  • Above Avalon ($)
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  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
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  • Techpinions ($)
  • Tommo.fyi

Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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