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Philip Elmer‑DeWittPhilip Elmer‑DeWitt

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40 members of Congress warn Apple not to close its first unionized storeapple towson congress letter2 hours ago
Published June 2, 2026 by Philip Elmer-DeWitt

40 members of Congress warn Apple not to close its first unionized store

"The congressional letter pulls no punches."

Read More 40 members of Congress warn Apple not to close its first unionized store

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Premarket: Apple is redapple premarket red 6-2-266 hours ago
Published June 2, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From CNBC's "Stock futures slip after all three major indexes close at new records" posted early Tuesday.

Read More Premarket: Apple is red

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AppleInsider is unimpressed with Nvidia's RTX Sparkapple nvidia spark unimpressed20 hours ago
Published June 1, 2026 by Philip Elmer-DeWitt

AppleInsider is unimpressed with Nvidia's RTX Spark

"Nvidia has stepped into the processor market with its RTX Spark, but at first glance, it's clearly behind Apple Silicon by a considerable margin."

Read More AppleInsider is unimpressed with Nvidia's RTX Spark

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Steve Jobs' 'Apple Hierarchy of Skepticism' (video)apple jobs hierarchy skepticism1 day ago
Published June 1, 2026 by Philip Elmer-DeWitt

Steve Jobs' 'Apple Hierarchy of Skepticism' (video)

A new appreciation of Jobs' 1998 Macworld keynote by friend-of-the-blog Don Donofrio.

Read More Steve Jobs' 'Apple Hierarchy of Skepticism' (video)

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Is this new Nvidia chip the reason Apple shares fell Monday morning?apple huang agent chip1 day ago
Published June 1, 2026 by Philip Elmer-DeWitt

Is this new Nvidia chip the reason Apple shares fell Monday morning?

"To start, Nvidia will work with six manufacturers—Dell Technologies, Lenovo Group, Microsoft, HP, Asus and MSI—to build the laptops."

Read More Is this new Nvidia chip the reason Apple shares fell Monday morning?

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Apple chose RISC over CISC, and that could make all the differenceapple risc cisc brandt1 day ago
Published June 1, 2026 by Philip Elmer-DeWitt

Apple chose RISC over CISC, and that could make all the difference

"Apple is about to drop a bombshell that could turn the whole AI world on its head." — Errol Brandt.

Read More Apple chose RISC over CISC, and that could make all the difference

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Premarket: Apple is redapple premarket red 6-2-261 day ago
Published June 1, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From Reuters' "Wall Street futures gain as AI advances overshadow US-Iran tensions" posted early Monday.

Read More Premarket: Apple is red

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Who's interested in an Apple 3.0 face-to-face in Palo Alto?apple facetoface bland paloalto2 days ago
Published May 31, 2026 by Philip Elmer-DeWitt

Who's interested in an Apple 3.0 face-to-face in Palo Alto?

Long-time subscriber and Apple enthusiast Joe Bland is organizing a summer get together.

Read More Who's interested in an Apple 3.0 face-to-face in Palo Alto?

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Mark Gurman: Look for Apple-branded smart glasses by Dec. 2027apple gurman smart glasses2 days ago
Published May 31, 2026 by Philip Elmer-DeWitt

Mark Gurman: Look for Apple-branded smart glasses by Dec. 2027

"It’s a potentially game-changing play for the company and an even bigger opportunity than the Apple Watch."

Read More Mark Gurman: Look for Apple-branded smart glasses by Dec. 2027

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This week's Apple trading strategies (6/1-6/5/26)2 days ago
Published May 31, 2026 by Philip Elmer-DeWitt

This week's Apple trading strategies (6/1-6/5/26)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (6/1-6/5/26)

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

  • 2015
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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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