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Mark Gurman on Siri AIapple gurman siriAI6 hours ago
Published June 14, 2026 by Philip Elmer-DeWitt

Mark Gurman on Siri AI

"For those in the Mac universe, Siri AI is like iMovie and ChatGPT is like Final Cut Pro."

Read More Mark Gurman on Siri AI

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TSMC can't make enough 3nm wafers to meet AI demandapple tsmc demand capacity7 hours ago
Published June 14, 2026 by Philip Elmer-DeWitt

TSMC can't make enough 3nm wafers to meet AI demand

"This problem will definitely trickle down to TSMC’s more advanced 2nm process."

Read More TSMC can't make enough 3nm wafers to meet AI demand

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This week's Apple trading strategies (6/15-6/19/26)apple trading strategies 6-15-269 hours ago
Published June 14, 2026 by Philip Elmer-DeWitt

This week's Apple trading strategies (6/15-6/19/26)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (6/15-6/19/26)

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Flowchart: How Siri AI worksapple siri ai flowchart20 hours ago
Published June 14, 2026 by Philip Elmer-DeWitt

Flowchart: How Siri AI works

Creative Strategies analyst Max Weinbach sketches, scribbles and waves his arms. 

Read More Flowchart: How Siri AI works

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An influencer from Nottingham switches from Apple to Androidapple android switcher influencer1 day ago
Published June 13, 2026 by Philip Elmer-DeWitt

An influencer from Nottingham switches from Apple to Android

In this video it takes him 7 minutes to realize he's made a big mistake. 

Read More An influencer from Nottingham switches from Apple to Android

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The head of Apple Vision Pro marketing demos visionOS 27 (video)apple visionOS27 Steve Sinclair1 day ago
Published June 13, 2026 by Philip Elmer-DeWitt

The head of Apple Vision Pro marketing demos visionOS 27 (video)

The new Siri AI, Visual Intelligence, immersive panoramas, Reality Composer Pro3 and more. 

Read More The head of Apple Vision Pro marketing demos visionOS 27 (video)

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Saturday Apple Video: Building NeXT from the ground up (1986)apple saturday pbs next1 day ago
Published June 13, 2026 by Philip Elmer-DeWitt

Saturday Apple Video: Building NeXT from the ground up (1986)

Think of this 20-minute excerpt from PBS's "Entrepreneurs" as a video companion to Geoffrey Cain's excellent "Steve Jobs in Exile." 

Read More Saturday Apple Video: Building NeXT from the ground up (1986)

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Guess what the Middlebury professor blames for our falling birthratesapple iphone birth rates2 days ago
Published June 13, 2026 by Philip Elmer-DeWitt

Guess what the Middlebury professor blames for our falling birthrates

"Whatever it is, it must be big, and it needs to coincide with about 2007." From Scott Horsley's "Can smartphones help explain the drop in birth…

Read More Guess what the Middlebury professor blames for our falling birthrates

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Counterpoint's M5 Pro teardown finds a chip built for accelerated computingapple m5 ai teardown2 days ago
Published June 13, 2026 by Philip Elmer-DeWitt

Counterpoint's M5 Pro teardown finds a chip built for accelerated computing

"For the first time, each GPU core includes a Neural Accelerator, while the SoC also features a separate 16-core Neural Engine. This greatly improves AI performance." — Analyst Brady Wang

Read More Counterpoint's M5 Pro teardown finds a chip built for accelerated computing

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Apple's iPhone revenue share was its highest ever for the March quarterapple market revenue share fq220262 days ago
Published June 12, 2026 by Philip Elmer-DeWitt

Apple's iPhone revenue share was its highest ever for the March quarter

"Apple outperformed the respective segments during the quarter and gained market share in the smartphone, PC, tablet and watch segments."

Read More Apple's iPhone revenue share was its highest ever for the March quarter

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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