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This week's Apple trading strategies (7/20-7/24/26)apple trading strategies 7-20-266 hours ago
Published July 19, 2026 by Philip Elmer-DeWitt

This week's Apple trading strategies (7/20-7/24/26)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (7/20-7/24/26)

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USBC upgrades Apple to Buy from Hold and raises target $106 to $366apple hsbc target 366 poker1 day ago
Published July 18, 2026 by Philip Elmer-DeWitt

USBC upgrades Apple to Buy from Hold and raises target $106 to $366

"The innovation gap between Apple and rivals, that we see as largely attributable to its delay in the AI race, appears finally set to close." — Analyst Nicolas Cote-Colisson

Read More USBC upgrades Apple to Buy from Hold and raises target $106 to $366

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Saturday Apple video: Lemmings (1985)apple saturday video lemmings1 day ago
Published July 18, 2026 by Philip Elmer-DeWitt

Saturday Apple video: Lemmings (1985)

The creepiest Superbowl commercial Apple ever made. 

Read More Saturday Apple video: Lemmings (1985)

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Apple at $333.74: Third all-time high in as many daysapple ath 7-17-262 days ago
Published July 17, 2026 by Philip Elmer-DeWitt

Apple at $333.74: Third all-time high in as many days

From AAPLInvestors' Terry Gregory, keeper of the stats.

Read More Apple at $333.74: Third all-time high in as many days

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Apple analysts argue the stock round and flat (video)apple bulls bears cnbc2 days ago
Published July 17, 2026 by Philip Elmer-DeWitt

Apple analysts argue the stock round and flat (video)

The latest from Morgan Stanley, Loop Capital, IDC and KeyBanc.

Read More Apple analysts argue the stock round and flat (video)

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Barron's: What Apple learned from J.D. Rockefellerapple rockefeller orifice ai2 days ago
Published July 17, 2026 by Philip Elmer-DeWitt

Barron's: What Apple learned from J.D. Rockefeller

"The iPhone maker is letting its Mag Seven peers pony up for AI research and development, and is ready to swoop in to grab the best models when the dust settles."

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Premarket: Apple was red, turned greenapple premarket green 7-17-262 days ago
Published July 17, 2026 by Philip Elmer-DeWitt

Premarket: Apple was red, turned green

From CNBC's "Nasdaq futures fall 2% as global chip sell-off continues" posted early Friday.

Read More Premarket: Apple was red, turned green

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Apple at 333.26: Another day, another record closeapple ath 333 close3 days ago
Published July 16, 2026 by Philip Elmer-DeWitt

Apple at 333.26: Another day, another record close

The intraday high of 334.68 was also a new record. 

Read More Apple at 333.26: Another day, another record close

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Horace Dediu: Why Apple might be eyeing the eyewear marketapple eyeglasses watch dediu3 days ago
Published July 16, 2026 by Philip Elmer-DeWitt

Horace Dediu: Why Apple might be eyeing the eyewear market

"Unlike the watch market... the eyewear market is far bigger and growing much faster."

Read More Horace Dediu: Why Apple might be eyeing the eyewear market

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Evercore's June quarter preview is bullish on Appleapple june evercore bullish3 days ago
Published July 16, 2026 by Philip Elmer-DeWitt

Evercore's June quarter preview is bullish on Apple

We believe demand fundamentals remain largely intact, particularly around the current iPhone cycle and Mac sales." — Analyst Amit Daryanani

Read More Evercore's June quarter preview is bullish on Apple

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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