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More analysts weigh in on Appleapple analysts scales7 hours ago
Published October 20, 2026 by Philip Elmer-DeWitt

More analysts weigh in on Apple

From "Apple price target lowered to $283 from $304 at MoffettNathanson" posted Tuesday by TipRanks.

Read More More analysts weigh in on Apple

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Loop Capital downgrades Apple, cuts target $40 to $330apple loop cuts 3307 hours ago
Published October 20, 2026 by Philip Elmer-DeWitt

Loop Capital downgrades Apple, cuts target $40 to $330

"According to the firm's supply chain checks, Apple has no plans to recover the 13 million iPhone shipments cut in the second half of 2026."

Read More Loop Capital downgrades Apple, cuts target $40 to $330

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Why Apple's brand value remains unequalledapple brand value decades8 hours ago
Published October 20, 2026 by Philip Elmer-DeWitt

Why Apple's brand value remains unequalled

"Apple has finished first in the Kantar BrandZ ranking more often than any other company this century."

Read More Why Apple's brand value remains unequalled

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UK to Apple: Loosen your grip on friction-free paymentsapple uk loosen grip8 hours ago
Published October 20, 2026 by Philip Elmer-DeWitt

UK to Apple: Loosen your grip on friction-free payments

"More than 60% of adults use a digital wallet, with Apple Wallet the most popular in Britain, it added."

Read More UK to Apple: Loosen your grip on friction-free payments

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Apple to Duo walk-ins: Don't even tryapple duo walk-ins9 hours ago
Published October 20, 2026 by Philip Elmer-DeWitt

Apple to Duo walk-ins: Don't even try

"Staff have been instructed to discourage customers without pre-orders from coming in expecting to buy the device, warning that they will be disappointed."

Read More Apple to Duo walk-ins: Don't even try

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Premarket: Apple is redapple premarket red 10-20-2611 hours ago
Published October 20, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From Reuters' "Nasdaq futures dip as oil prices climb, earnings loom" posted early Tuesday.

Read More Premarket: Apple is red

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Another week, another invitation-only Apple eventapple pro tell event1 day ago
Published October 19, 2026 by Philip Elmer-DeWitt

Another week, another invitation-only Apple event

"Rumors say Apple has a slew of new products to announce at its next event, headlining by its first MacBook Pro with a touchscreen and OLED."

Read More Another week, another invitation-only Apple event

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Inviting friends of the blog to Apple’s Q4 2026 Earnings Smackdownapple smackdown invite q42261 day ago
Published October 19, 2026 by Philip Elmer-DeWitt

Inviting friends of the blog to Apple’s Q4 2026 Earnings Smackdown

Got a detailed Apple model? Ready to compete with the pros? First prize is a one-year subscription to Apple 3.0.

Read More Inviting friends of the blog to Apple’s Q4 2026 Earnings Smackdown

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Premarket: Apple is redapple premarket red 10-20-261 day ago
Published October 19, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From Reuters' "Wall St futures climb as AI stocks rebound; oil, yields fall" posted early Monday.

Read More Premarket: Apple is red

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Mark Gurman: 'Apple’s iPhone Duo preorders were an absolute disaster'apple duo gurman disaster2 days ago
Published October 18, 2026 by Philip Elmer-DeWitt

Mark Gurman: 'Apple’s iPhone Duo preorders were an absolute disaster'

"Let me cut to the chase: Apple made a major mistake here."

Read More Mark Gurman: 'Apple’s iPhone Duo preorders were an absolute disaster'

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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