Skip to content

Philip Elmer‑DeWittPhilip Elmer‑DeWitt

Apple 3.0

  • Latest Posts
  • About
  • Subscribe
  • Login
  • Account Services
Tim Cook's letter to Apple's 2.5 billion 'crazy ones'apple tim cook letter4 hours ago
Published March 12, 2026 by Philip Elmer-DeWitt

Tim Cook's letter to Apple's 2.5 billion 'crazy ones'

"April 1st marks 50 years of Apple."

Read More Tim Cook's letter to Apple's 2.5 billion 'crazy ones'

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

3 Comments

Why Apple hasn't released a glucose monitorapple glucose monitor abbott5 hours ago
Published March 12, 2026 by Philip Elmer-DeWitt

Why Apple hasn't released a glucose monitor

"The number that kept appearing that morning on Michael’s device was "catastrophically inaccurate.'" — Lawsuit filed last month

Read More Why Apple hasn't released a glucose monitor

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

11 Comments

Mark Gurman: Foldable iPhone opens into an iPad mini running iOSapple iphone fold ipad5 hours ago
Published March 12, 2026 by Philip Elmer-DeWitt

Mark Gurman: Foldable iPhone opens into an iPad mini running iOS

"Apple is under pressure to show it can bring new life to this format. The arrival of the foldable iPhone this fall will come seven years after chief rival Samsung Electronics Co. launched its first model."

Read More Mark Gurman: Foldable iPhone opens into an iPad mini running iOS

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

7 Comments

Apple not on Iran's hit listapple iran hit list5 hours ago
Published March 12, 2026 by Philip Elmer-DeWitt

Apple not on Iran's hit list

"According to Al Jazeera, the companies include Google, Microsoft, Palantir, IBM, Nvidia, and Oracle."

Read More Apple not on Iran's hit list

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

3 Comments

New export rules may get Apple to pull more of its supply chain to Indiaapple india supply chain6 hours ago
Published March 12, 2026 by Philip Elmer-DeWitt

New export rules may get Apple to pull more of its supply chain to India

"The iPhone maker’s contract manufacturers account for roughly three-fourths of the country’s smartphone exports, helping transform India into one of the world’s fastest-growing handset export hubs."

Read More New export rules may get Apple to pull more of its supply chain to India

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

One Comment

Premarket: Apple is redapple premarket red 3-12-267 hours ago
Published March 12, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From Barron's' "Markets Drop, Oil Soars as IEA Slashes Crude Forecast Amid Iran Shipping Attacks" posted early Thursday.

Read More Premarket: Apple is red

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

9 Comments

The Computer Museum celebrates 50 years of Appleapple 50 computer museum1 day ago
Published March 11, 2026 by Philip Elmer-DeWitt

The Computer Museum celebrates 50 years of Apple

The event is full, but the museum has promised to stream it on YouTube Wednesday at 10 p.m. Eastern, 7 p.m. Pacific. 

Read More The Computer Museum celebrates 50 years of Apple

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

3 Comments

Playing Apple's MacBook Neo for laughs — from both sides (videos)apple tucker laughs macbook neo1 day ago
Published March 11, 2026 by Philip Elmer-DeWitt

Playing Apple's MacBook Neo for laughs — from both sides (videos)

"If you thought heroin was expensive, just wait until you get hooked on Apple." — Sam Taylor

Read More Playing Apple's MacBook Neo for laughs — from both sides (videos)

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

4 Comments

PC makers shocked, shocked by Apple's MacBook Neoapple neo asus shocked1 day ago
Published March 11, 2026 by Philip Elmer-DeWitt

PC makers shocked, shocked by Apple's MacBook Neo

"Given Apple's historically very premium pricing, launching such an affordable product is certainly a shock to the entire market." — Asus CFO Nick Wu

Read More PC makers shocked, shocked by Apple's MacBook Neo

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

21 Comments

In September, the Pentagon spent $5.3 million on Apple devicesapple pentagon ipads lobsters1 day ago
Published March 11, 2026 by Philip Elmer-DeWitt

In September, the Pentagon spent $5.3 million on Apple devices

Also $2 million for Alaskan king crab and $6.9 million worth of lobster tail.

Read More In September, the Pentagon spent $5.3 million on Apple devices

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

7 Comments

Posts pagination

1 2 … 1,362 Next
Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

  • 2015
  • 2014
  • 2013 and earlier

Blog Roll

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi

Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
Apple 3.0
  • Latest Posts
  • About
  • Subscribe
  • Login
  • Account Services

© 2022 Philip Elmer-DeWitt