Skip to content

Philip Elmer‑DeWittPhilip Elmer‑DeWitt

Apple 3.0

  • Latest Posts
  • About
  • Subscribe
  • Login
  • Account Services
Tim Bajarin's Mt. Rushmore of tech journalismapple rushmore bajarin journalism16 hours ago
Published August 8, 2026 by Philip Elmer-DeWitt

Tim Bajarin's Mt. Rushmore of tech journalism

Honoring Walt Mossberg, John Markoff, Steven Levy and David Pogue.

Read More Tim Bajarin's Mt. Rushmore of tech journalism

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

4 Comments

Saturday Apple video: Steve Jobs and the Apple storyapple saturday german documentary16 hours ago
Published August 8, 2026 by Philip Elmer-DeWitt

Saturday Apple video: Steve Jobs and the Apple story

"From rebel to tech titan," a new German public TV documentary.

Read More Saturday Apple video: Steve Jobs and the Apple story

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

3 Comments

How Apple wins AI's endgameapple endgame ai nvidia1 day ago
Published August 7, 2026 by Philip Elmer-DeWitt

How Apple wins AI's endgame

"The endgame of AI is not four companies renting you intelligence by the token from a datacenter in Virginia."

Read More How Apple wins AI's endgame

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

22 Comments

Mark Gurman: OpenAI's first device will be shiny AI donutapple gurman openai donut2 days ago
Published August 7, 2026 by Philip Elmer-DeWitt

Mark Gurman: OpenAI's first device will be shiny AI donut

"The device is designed to learn more about a user over time, letting it tailor conversations and act more like a real person."

Read More Mark Gurman: OpenAI's first device will be shiny AI donut

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

12 Comments

Tiny Chinese chipmaker teaches giant Apple a lessonapple cxmt backfire2 days ago
Published August 7, 2026 by Philip Elmer-DeWitt

Tiny Chinese chipmaker teaches giant Apple a lesson

"Apple seemingly lost its main point of leverage."

Read More Tiny Chinese chipmaker teaches giant Apple a lesson

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

5 Comments

Apple owns 65% of the (growing) premium smartphone marketapple smartphone counterpoint 1H20262 days ago
Published August 7, 2026 by Philip Elmer-DeWitt

Apple owns 65% of the (growing) premium smartphone market

"Apple registered 9% YoY growth in H1 2026, driven by the strong performance of the iPhone 17 series, especially the base model."

Read More Apple owns 65% of the (growing) premium smartphone market

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

Leave a Comment

Omdia: Apple still rules the shrinking tablet market; Lenova is growing fastapple omdia tablets q220262 days ago
Published August 7, 2026 by Philip Elmer-DeWitt

Omdia: Apple still rules the shrinking tablet market; Lenova is growing fast

"In Q2 2026, Apple retained its leading position despite an 8% year-on-year decline in shipments, shipping 13.5 million iPads worldwide and capturing a 38% market share."

Read More Omdia: Apple still rules the shrinking tablet market; Lenova is growing fast

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

7 Comments

Premarket: Apple is redapple premarket red 8-7-262 days ago
Published August 7, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From Barron's' "Nasdaq, S&P 500 Futures Rebound as Jobs Report Looms" posted early Friday.

Read More Premarket: Apple is red

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

2 Comments

BofA: Apple App Store downloads fell 4% Y/Y in Julyapple bofa apps july3 days ago
Published August 6, 2026 by Philip Elmer-DeWitt

BofA: Apple App Store downloads fell 4% Y/Y in July

At the same time, dollars per download rose nearly 5%.

Read More BofA: Apple App Store downloads fell 4% Y/Y in July

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

7 Comments

Premarket: Apple is greenapple premarket green 8-6-263 days ago
Published August 6, 2026 by Philip Elmer-DeWitt

Premarket: Apple is green

From Barron's' "Dow Futures Rise, Nasdaq Falls Amid Flight From Tech" posted early Thursday.

Read More Premarket: Apple is green

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

2 Comments

Posts pagination

1 2 … 1,420 Next
Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

  • 2015
  • 2014
  • 2013 and earlier

Blog Roll

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi

Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
Apple 3.0
  • Latest Posts
  • About
  • Subscribe
  • Login
  • Account Services

© 2022 Philip Elmer-DeWitt