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RAMageddon has turned existential for smaller techapple ramageddon parekh4 hours ago
Published July 1, 2026 by Philip Elmer-DeWitt

RAMageddon has turned existential for smaller tech

"It’s still not appreciated at a mainstream level just how broad and deep the impact is on electronics of all types." — Michael Parekh

Read More RAMageddon has turned existential for smaller tech

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Premarket: Apple was green, turned redapple premarket green 7-1-266 hours ago
Published July 1, 2026 by Philip Elmer-DeWitt

Premarket: Apple was green, turned red

From Reuters' "Wall St futures slip as second half of year begins with Mideast worries" posted early Wednesday.

Read More Premarket: Apple was green, turned red

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Apple's contempt in Epic case goes to the Supreme Courtapple epic contempt scotus18 hours ago
Published June 30, 2026 by Philip Elmer-DeWitt

Apple's contempt in Epic case goes to the Supreme Court

"The justices said they will hear Apple's appeal contending it ​cannot be held in contempt for allegedly violating the 'spirit' of a court injunction but not an express provision."

Read More Apple's contempt in Epic case goes to the Supreme Court

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Horace Dediu expects iPhone prices to go up $100apple iphone dediu 1001 day ago
Published June 30, 2026 by Philip Elmer-DeWitt

Horace Dediu expects iPhone prices to go up $100

Three excerpts from Dediu's thoughts on Apple's current and future price increases.

Read More Horace Dediu expects iPhone prices to go up $100

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Premarket: Apple was red, turned greenapple premarket red 6-30-261 day ago
Published June 30, 2026 by Philip Elmer-DeWitt

Premarket: Apple was red, turned green

From the CNBC's "Stock futures rise after Dow record close; Wall Street get set to close out strong first half" posted early Tuesday.

Read More Premarket: Apple was red, turned green

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Ransomers grabbed Apple files from leaky Tata, posted them on the dark webapple tata ransom secrets2 days ago
Published June 29, 2026 by Philip Elmer-DeWitt

Ransomers grabbed Apple files from leaky Tata, posted them on the dark web

"The leak comes at a difficult time for Apple."

Read More Ransomers grabbed Apple files from leaky Tata, posted them on the dark web

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Why Apple is asking Trump for access to Chinese chipsapple trump chinese chips2 days ago
Published June 29, 2026 by Philip Elmer-DeWitt

Why Apple is asking Trump for access to Chinese chips

"Apple’s rare move on Thursday to raise prices for MacBooks and iPads wiped $263bn from its market capitalisation, its second-biggest single-day drop."

Read More Why Apple is asking Trump for access to Chinese chips

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Bloomberg takes Apple's side on price increasesapple gurman price increases2 days ago
Published June 29, 2026 by Philip Elmer-DeWitt

Bloomberg takes Apple's side on price increases

"This may be sad to hear, but Apple is a business, not a charity." — Mark Gurman

Read More Bloomberg takes Apple's side on price increases

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Premarket: Apple was green, turned redapple premarket red 6-30-262 days ago
Published June 29, 2026 by Philip Elmer-DeWitt

Premarket: Apple was green, turned red

From Reuters' "Nasdaq futures lead Wall St higher as Middle East tensions ease" posted early Monday.

Read More Premarket: Apple was green, turned red

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This week's Apple trading strategies (6/29-7/3/26)apple trading strategies 6-29-263 days ago
Published June 28, 2026 by Philip Elmer-DeWitt

This week's Apple trading strategies (6/29-7/3/26)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (6/29-7/3/26)

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

  • 2015
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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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