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Omdia also sees the Mac gaining market shareapple omdia pc share1 hour ago
Published October 12, 2026 by Philip Elmer-DeWitt

Omdia also sees the Mac gaining market share

"Apple... gained more than one percentage point of market share as its premium positioning helped limit the impact of higher prices."

Read More Omdia also sees the Mac gaining market share

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Apple sticks with 'Apple Intelligence,' for nowapple super intelligence toads8 hours ago
Published October 12, 2026 by Philip Elmer-DeWitt

Apple sticks with 'Apple Intelligence,' for now

"Trump declared that 'The White House considers anyone that uses the term, "Artificial Intelligence," as opposed to the highly accepted new and more accurate term, "Super Intelligence," THE ENEMY!”

Read More Apple sticks with 'Apple Intelligence,' for now

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From Wired: Apple news on Indigenous People's Dayapple indigenous peoples day9 hours ago
Published October 12, 2026 by Philip Elmer-DeWitt

From Wired: Apple news on Indigenous People's Day

"Today, Apple says its iOS keyboard supports more than 200 languages and language variants, with a handful added last year in iOS 26, like Haitian Creole and Nez Perce."

Read More From Wired: Apple news on Indigenous People's Day

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J.P. Morgan hikes Apple target $20 to $360apple jpmorgan 360 hike10 hours ago
Published October 12, 2026 by Philip Elmer-DeWitt

J.P. Morgan hikes Apple target $20 to $360

"We have seen recent supplier indications of cuts to volume plans for the company, but we do not believe the cuts represent any concerns for expectations for the cycle over a longer time frame."

Read More J.P. Morgan hikes Apple target $20 to $360

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Premarket: Apple is greenapple premarket green 10-12-2610 hours ago
Published October 12, 2026 by Philip Elmer-DeWitt

Premarket: Apple is green

From Barron's' "Markets Cautious Ahead of Crunch Earnings. Inflation Can Still Ruin the Party." posted early Monday.

Read More Premarket: Apple is green

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Nikkei Asia casts a shadow over Tim Cook's China tourapple cook nikkei china21 hours ago
Published October 12, 2026 by Philip Elmer-DeWitt

Nikkei Asia casts a shadow over Tim Cook's China tour

From Coco Feng's "Apple’s Tim Cook kicks off China visit amid mixed signals on new iPhone demand" posted Sunday on the South China Morning Post.

Read More Nikkei Asia casts a shadow over Tim Cook's China tour

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Mark Gurman: Why Apple's HomeView? Why now?apple gurman homeview1 day ago
Published October 11, 2026 by Philip Elmer-DeWitt

Mark Gurman: Why Apple's HomeView? Why now?

"If the company can persuade millions of households to adopt its new HomeView, speakers and accessories, it will have closed one of the biggest remaining gaps in its product lineup."

Read More Mark Gurman: Why Apple's HomeView? Why now?

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Apple TV's take on William Gibson's 'Neuromancer' lands in Januaryapple tv neuromancer january1 day ago
Published October 11, 2026 by Philip Elmer-DeWitt

Apple TV's take on William Gibson's 'Neuromancer' lands in January

"If Apple successfully translates the 1984 novel to screens, the 10-episode series may end up being a defining achievement for the streamer."

Read More Apple TV's take on William Gibson's 'Neuromancer' lands in January

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This week's Apple trading strategies (10/12-10/16/26)apple trading strategies 10-12-261 day ago
Published October 11, 2026 by Philip Elmer-DeWitt

This week's Apple trading strategies (10/12-10/16/26)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (10/12-10/16/26)

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Why Gene Munster is not worried about early iPhone production cutsapple munster nikkei iphone2 days ago
Published October 10, 2026 by Philip Elmer-DeWitt

Why Gene Munster is not worried about early iPhone production cuts

"There's just so much noise around what's going on with the cycle this time."

Read More Why Gene Munster is not worried about early iPhone production cuts

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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