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Apple says Micron's profit margins are too highapple mu trump margins4 hours ago
Published July 26, 2026 by Philip Elmer-DeWitt

Apple says Micron's profit margins are too high

Tim Cook may have a point, but it's lost in the irony.

Read More Apple says Micron's profit margins are too high

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22 minutes with ex-Twitter CEO Dick Costoloapple costolo daily beast6 hours ago
Published July 26, 2026 by Philip Elmer-DeWitt

22 minutes with ex-Twitter CEO Dick Costolo

The AI and social media stuff starts at 55:45. For U.S. politics in a Scottish accent, start at the beginning.

Read More 22 minutes with ex-Twitter CEO Dick Costolo

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This week's Apple trading strategies (7/27-7/31/26)apple trading strategies 7-27-268 hours ago
Published July 26, 2026 by Philip Elmer-DeWitt

This week's Apple trading strategies (7/27-7/31/26)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (7/27-7/31/26)

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Inviting friends of the blog to Apple’s Q3 2026 Earnings Smackdownapple smackdown q32026 invite1 day ago
Published July 25, 2026 by Philip Elmer-DeWitt

Inviting friends of the blog to Apple’s Q3 2026 Earnings Smackdown

Got a detailed Apple model? Ready to compete with the pros? First prize is a one-year subscription to Apple 3.0.

Read More Inviting friends of the blog to Apple’s Q3 2026 Earnings Smackdown

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Laura Martin: Apple's existential riskapple martin existential threat1 day ago
Published July 25, 2026 by Philip Elmer-DeWitt

Laura Martin: Apple's existential risk

"If it's wrong, it will not survive." 

Read More Laura Martin: Apple's existential risk

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Saturday Apple video: Susan Kare biographyapple saturday kare bio1 day ago
Published July 25, 2026 by Philip Elmer-DeWitt

Saturday Apple video: Susan Kare biography

"The artistic side came from her mother, who taught her counted thread embroidery."

Read More Saturday Apple video: Susan Kare biography

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Apple's tiny capex gives it big Street credapple anti capex trade2 days ago
Published July 24, 2026 by Philip Elmer-DeWitt

Apple's tiny capex gives it big Street cred

"Alphabet's sell 0ff is giving it fresh momentum."

Read More Apple's tiny capex gives it big Street cred

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The day PC Magazine fired John Dvorakapple pundit dvorak dead2 days ago
Published July 24, 2026 by Philip Elmer-DeWitt

The day PC Magazine fired John Dvorak

"For most of his 36-year career as a tech columnist, Dvorak got Apple extravagantly, shamelessly wrong." — Apple 3.0, Sept. 23, 2018

Read More The day PC Magazine fired John Dvorak

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Morgan Stanley raises Apple price target $4 to $364apple morgan stanley 3642 days ago
Published July 24, 2026 by Philip Elmer-DeWitt

Morgan Stanley raises Apple price target $4 to $364

The firm continues to believe that Apple fundamentals are “very strong.” — Analyst Erik Woodring

Read More Morgan Stanley raises Apple price target $4 to $364

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Premarket: Apple is greenapple premarket green 7-24-262 days ago
Published July 24, 2026 by Philip Elmer-DeWitt

Premarket: Apple is green

From Reuters' "Wall St futures rise after tech rout; Mideast, tariffs in focus" posted early Friday.

Read More Premarket: Apple is green

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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