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Nate B. Jones' on Apple's AI strategy (revisited with index)apple nate jones siriai3 hours ago
Published June 15, 2026 by Philip Elmer-DeWitt

Nate B. Jones' on Apple's AI strategy (revisited with index)

Reposting by popular demand (and for those who skipped this week's Apple trading strategies.)

Read More Nate B. Jones' on Apple's AI strategy (revisited with index)

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Siri is dead. Long live Siri AIapple siriai fastcompany mcCracken5 hours ago
Published June 15, 2026 by Philip Elmer-DeWitt

Siri is dead. Long live Siri AI

"Apple is finally on the cusp of putting this epic vaporware fiasco behind it."

Read More Siri is dead. Long live Siri AI

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Premarket: Apple is greenapple premarket green 6-15-266 hours ago
Published June 15, 2026 by Philip Elmer-DeWitt

Premarket: Apple is green

From CNBC's "U.S. stock futures jump on Iran deal to end the war" posted early Monday.

Read More Premarket: Apple is green

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Jeff Bezos' WashPo takes Apple's side against the EUapple washpo eu bezos19 hours ago
Published June 14, 2026 by Philip Elmer-DeWitt

Jeff Bezos' WashPo takes Apple's side against the EU

"Apple’s newly announced artificial intelligence assistant, Siri AI, will launch on iPhones and iPads this fall in London and Toronto, but not in Paris or Berlin."

Read More Jeff Bezos' WashPo takes Apple's side against the EU

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Mark Gurman on Siri AIapple gurman siriAI1 day ago
Published June 14, 2026 by Philip Elmer-DeWitt

Mark Gurman on Siri AI

"For those in the Mac universe, Siri AI is like iMovie and ChatGPT is like Final Cut Pro."

Read More Mark Gurman on Siri AI

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TSMC can't make enough 3nm wafers to meet AI demandapple tsmc demand capacity1 day ago
Published June 14, 2026 by Philip Elmer-DeWitt

TSMC can't make enough 3nm wafers to meet AI demand

"This problem will definitely trickle down to TSMC’s more advanced 2nm process."

Read More TSMC can't make enough 3nm wafers to meet AI demand

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This week's Apple trading strategies (6/15-6/19/26)apple trading strategies 6-15-261 day ago
Published June 14, 2026 by Philip Elmer-DeWitt

This week's Apple trading strategies (6/15-6/19/26)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (6/15-6/19/26)

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Flowchart: How Siri AI worksapple siri ai flowchart2 days ago
Published June 14, 2026 by Philip Elmer-DeWitt

Flowchart: How Siri AI works

Creative Strategies analyst Max Weinbach sketches, scribbles and waves his arms. 

Read More Flowchart: How Siri AI works

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An influencer from Nottingham switches from Apple to Androidapple android switcher influencer2 days ago
Published June 13, 2026 by Philip Elmer-DeWitt

An influencer from Nottingham switches from Apple to Android

In this video it takes him 7 minutes to realize he's made a big mistake. 

Read More An influencer from Nottingham switches from Apple to Android

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The head of Apple Vision Pro marketing demos visionOS 27 (video)apple visionOS27 Steve Sinclair2 days ago
Published June 13, 2026 by Philip Elmer-DeWitt

The head of Apple Vision Pro marketing demos visionOS 27 (video)

The new Siri AI, Visual Intelligence, immersive panoramas, Reality Composer Pro3 and more. 

Read More The head of Apple Vision Pro marketing demos visionOS 27 (video)

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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