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Chart of the day: Tim Cook's value addapple cook value add15 hours ago
Published September 10, 2026 by Philip Elmer-DeWitt

Chart of the day: Tim Cook's value add

$9,083 per second. $544,979 per minute. $32,698,740 per year.

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Apple's iPhone Duo: What the analysts are sayingapple duo analysts saying21 hours ago
Published September 10, 2026 by Philip Elmer-DeWitt

Apple's iPhone Duo: What the analysts are saying

From the notes that landed on my desktop. More as they come in.

Read More Apple's iPhone Duo: What the analysts are saying

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Premarket: Apple is greenapple premarket green 9-10-2623 hours ago
Published September 10, 2026 by Philip Elmer-DeWitt

Premarket: Apple is green

From Reuters' "S&P 500, Dow futures attempt recovery ahead of inflation report" posted early Thursday.

Read More Premarket: Apple is green

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Apple's 'Surprise and Shine' event: What the talking heads are sayingapple surprise talking heads2 days ago
Published September 9, 2026 by Philip Elmer-DeWitt

Apple's 'Surprise and Shine' event: What the talking heads are saying

The clips that caught my eye. More as they come in.

Read More Apple's 'Surprise and Shine' event: What the talking heads are saying

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Virtually live from Apple's 'Surprise and Shine' eventapple surpriseshine live2 days ago
Published September 9, 2026 by Philip Elmer-DeWitt

Virtually live from Apple's 'Surprise and Shine' event

Typing as fast as I can. All times Eastern.

Read More Virtually live from Apple's 'Surprise and Shine' event

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Who's betting that Apple shares will fall $80 today?apple falling 80 dollars2 days ago
Published September 9, 2026 by Philip Elmer-DeWitt

Who's betting that Apple shares will fall $80 today?

Posted early Wednesday by Maximum-Pain.com.

Read More Who's betting that Apple shares will fall $80 today?

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Checklist: What to expect from Apple todayapple surprise event checklist2 days ago
Published September 9, 2026 by Philip Elmer-DeWitt

Checklist: What to expect from Apple today

Apple's online store was taken down Wednesday morning in anticipation of today's special event.

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Mark Gurman: Apple has settled on 'iPhone Duo'apple iphone duo name2 days ago
Published September 9, 2026 by Philip Elmer-DeWitt

Mark Gurman: Apple has settled on 'iPhone Duo'

"Its device, called the iPhone Duo, will start at $2,000."

Read More Mark Gurman: Apple has settled on 'iPhone Duo'

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Premarket: Apple is redapple premarket red 9-9-262 days ago
Published September 9, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From Reuters' "Wall St futures muted as oil tops $100 for first time since July" posted early Wednesday.

Read More Premarket: Apple is red

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BofA sticks with its Buy rating for Apple and $380 targetbofa apple foldable walkup3 days ago
Published September 8, 2026 by Philip Elmer-DeWitt

BofA sticks with its Buy rating for Apple and $380 target

"Media reports indicate that the foldable iPhone (likely named Fold or Ultra) will start at $2,099 for the base configuration, which would be Apple's most expensive…

Read More BofA sticks with its Buy rating for Apple and $380 target

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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