Skip to content

Philip Elmer‑DeWittPhilip Elmer‑DeWitt

Apple 3.0

  • Latest Posts
  • About
  • Subscribe
  • Login
  • Account Services
A weightless Apple iPhone floats across the screenapple iphone space artemis27 hours ago
Published April 4, 2026 by Philip Elmer-DeWitt

A weightless Apple iPhone floats across the screen

"It left the hands of Jeremy Hansen, passed over the heads of Reid Wiseman and Victor Glover and landed with Christina Koch."

Read More A weightless Apple iPhone floats across the screen

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

4 Comments

Saturday Apple video: Steve Jobs' 1999 campus speechapple saturday jobs campus9 hours ago
Published April 4, 2026 by Philip Elmer-DeWitt

Saturday Apple video: Steve Jobs' 1999 campus speech

"We're the last people in this business who give a shit about making great computers."

Read More Saturday Apple video: Steve Jobs' 1999 campus speech

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

6 Comments

Bloomberg: Apple is shipping a foldable iPhone this fall, smart glasses next yearapple gurman coming products1 day ago
Published April 3, 2026 by Philip Elmer-DeWitt

Bloomberg: Apple is shipping a foldable iPhone this fall, smart glasses next year

Bloomberg’s Apple expert, Mark Gurman, answered more than 50 questions from subscribers in a one-hour Live Q&A with Tim Stenovec. 

Read More Bloomberg: Apple is shipping a foldable iPhone this fall, smart glasses next year

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

11 Comments

Good Friday: Markets are closedapple good friday 20261 day ago
Published April 3, 2026 by Philip Elmer-DeWitt

Good Friday: Markets are closed

Have a great weekend.

Read More Good Friday: Markets are closed

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

3 Comments

Morgan Stanley: Apple upgrade rates are at all-time highs (video)apple erik woodring core2 days ago
Published April 2, 2026 by Philip Elmer-DeWitt

Morgan Stanley: Apple upgrade rates are at all-time highs (video)

"The iPhone is doing tremendously well... We have it growing 20% plus in the the March quarter again." — Analyst Erik Woodring

Read More Morgan Stanley: Apple upgrade rates are at all-time highs (video)

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

10 Comments

Apple's fitness guru is goneapple Jay Blahnik fitness2 days ago
Published April 2, 2026 by Philip Elmer-DeWitt

Apple's fitness guru is gone

He was known for creating the device’s defining fitness feature: three rings that people can close daily by exercising, standing and burning calories.

Read More Apple's fitness guru is gone

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

8 Comments

Amazon wants Globalstar. Apple owns 20 percentapple globalstar amazon satellites2 days ago
Published April 2, 2026 by Philip Elmer-DeWitt

Amazon wants Globalstar. Apple owns 20 percent

Apple currently supports Emergency SOS via Globalstar satellites on iPhone 14 or later, and Apple Watch Ultra 3.

Read More Amazon wants Globalstar. Apple owns 20 percent

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

8 Comments

Larry Ellison's AI meltdownapple ellison AI meldown2 days ago
Published April 2, 2026 by Philip Elmer-DeWitt

Larry Ellison's AI meltdown

"After raising $50 billion in debt and equity in early 2026, Oracle has found banks are no longer willing to finance AI data center buildouts."

Read More Larry Ellison's AI meltdown

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

9 Comments

Apple at 50: A roundupapple 50 birthday roundup2 days ago
Published April 2, 2026 by Philip Elmer-DeWitt

Apple at 50: A roundup

Rather than add to the flood, I'm posting links to some of my favorites.

Read More Apple at 50: A roundup

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

4 Comments

Premarket: Apple is redapple premarket red 4-2-262 days ago
Published April 2, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From Barron's' "Dow Dives, Stock Futures Slump as Trump's Iran Address Rattles the Market" posted early Thursday.

Read More Premarket: Apple is red

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

6 Comments

Posts pagination

1 2 … 1,373 Next
Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

  • 2015
  • 2014
  • 2013 and earlier

Blog Roll

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi

Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
Apple 3.0
  • Latest Posts
  • About
  • Subscribe
  • Login
  • Account Services

© 2022 Philip Elmer-DeWitt