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Philip Elmer‑DeWittPhilip Elmer‑DeWitt

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Back in the U.S.A.apple usa liberty croatia3 hours ago
Published May 30, 2026 by Philip Elmer-DeWitt

Back in the U.S.A.

The history of Croatia puts America's war of independence in perspective.

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Saturday Apple video: Ted Koppel interviews Steve Jobs (1981)apple saturday koppel jobs5 hours ago
Published May 30, 2026 by Philip Elmer-DeWitt

Saturday Apple video: Ted Koppel interviews Steve Jobs (1981)

"As you know, the product that we manufacture, many people see it for the first time and they don't think it's a computer."

Read More Saturday Apple video: Ted Koppel interviews Steve Jobs (1981)

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Premarket: Apple is redapple premarket red 5-29-261 day ago
Published May 29, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From Yahoo!Finance: "Dow, S&P 500, Nasdaq futures edge up as Wall Street braces for US-Iran update" posted early Friday.

Read More Premarket: Apple is red

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Mark Gurman: Artist's rendition of the new Siriapple gurman siri artist1 day ago
Published May 29, 2026 by Philip Elmer-DeWitt

Mark Gurman: Artist's rendition of the new Siri

"The images are based on information viewed by Bloomberg and people with knowledge of the company’s plans."

Read More Mark Gurman: Artist's rendition of the new Siri

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Apple soars to $312.51: 10th record close of Mayapple soars record 312.511 day ago
Published May 29, 2026 by Philip Elmer-DeWitt

Apple soars to $312.51: 10th record close of May

From AAPLInvestors' Terry Gregory, keeper of the stats.

Read More Apple soars to $312.51: 10th record close of May

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Premarket: Apple is redapple premarket red 5-29-262 days ago
Published May 28, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From the Wall Street Journal's "Stock Futures Weaker Amid U.S. Strikes Against Iran" posted early Thursday.

Read More Premarket: Apple is red

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Apple at $310.85: May's ninth record closeapple 310 ninth may3 days ago
Published May 27, 2026 by Philip Elmer-DeWitt

Apple at $310.85: May's ninth record close

Apple also touched a new intraday high of $313.26.

Read More Apple at $310.85: May's ninth record close

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Premarket: Apple was red, turned greenapple premarket red 5-27-263 days ago
Published May 27, 2026 by Philip Elmer-DeWitt

Premarket: Apple was red, turned green

From CNBC TV's "S&P 500, Nasdaq futures rise as AI rally continues; oil falls over 5% on US-Iran talk hopes" posted early Wednesday.

Read More Premarket: Apple was red, turned green

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Why BofA Securities raised its Apple price target $50 to $380apple bofa raise 3804 days ago
Published May 26, 2026 by Philip Elmer-DeWitt

Why BofA Securities raised its Apple price target $50 to $380

"Agentic AI shifts control from model to trusted endpoint." — Analyst Wamsi Mohan

Read More Why BofA Securities raised its Apple price target $50 to $380

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Postcard from Hvarapple postcard hvar4 days ago
Published May 26, 2026 by Philip Elmer-DeWitt

Postcard from Hvar

As I was taking this photo from the castle above the town, Apple touched a new intraday high of 311.82. 

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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