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On a 10-day midwestern city tour visiting grandkidsapple chicago cleveland, detroit18 minutes ago
Published July 14, 2026 by Philip Elmer-DeWitt

On a 10-day midwestern city tour visiting grandkids

Monitoring the Apple news and posting when I can.

Read More On a 10-day midwestern city tour visiting grandkids

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Nitrozac & Snaggy on Apple vs. OpenAIapple openai nitrozac snaggy35 minutes ago
Published July 14, 2026 by Philip Elmer-DeWitt

Nitrozac & Snaggy on Apple vs. OpenAI

The Joy of Tech.

Read More Nitrozac & Snaggy on Apple vs. OpenAI

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Apple Siri AI public beta has landed. Give it a tryapple siri ai public beta7 hours ago
Published July 14, 2026 by Philip Elmer-DeWitt

Apple Siri AI public beta has landed. Give it a try

From Reece Rogers' "Siri AI Is Becoming Apple’s Everything Tool" ($) posted Monday by Wired.

Read More Apple Siri AI public beta has landed. Give it a try

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KeyBanc downgrades Apple, sticks with $250 targetapple downgrade underweight keybanc7 hours ago
Published July 14, 2026 by Philip Elmer-DeWitt

KeyBanc downgrades Apple, sticks with $250 target

With shares at an all-time high, analyst Brandon Nispel lowered his rating to Underweight from Sector Weight.

Read More KeyBanc downgrades Apple, sticks with $250 target

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Premarket: Apple is redapple premarket red 7-14-269 hours ago
Published July 14, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From "Wall St futures mixed ahead of CPI, bank earnings; US-Iran tensions in focus" posted early Tuesday: U.S. stock ​index futures were mixed on Tuesday as…

Read More Premarket: Apple is red

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Apple touches $323.45, a new intraday record highapple intraday record 32322 hours ago
Published July 13, 2026 by Philip Elmer-DeWitt

Apple touches $323.45, a new intraday record high

Shares finished Monday at $317.31. Not too shabby. Only nine cents off $317.40, Apple's all-time-high close.

Read More Apple touches $323.45, a new intraday record high

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Omdia: Apple and Samsung are soaring amid a smartphone downdraftapple samsung soaring omdia1 day ago
Published July 13, 2026 by Philip Elmer-DeWitt

Omdia: Apple and Samsung are soaring amid a smartphone downdraft

Apple delivered its best second-quarter performance ever, capturing a record-high 20% market share during what traditionally is its slowest quarter of the year. From "Global smartphone…

Read More Omdia: Apple and Samsung are soaring amid a smartphone downdraft

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Citi raises Apple target $50 to $365citi apple target 3651 day ago
Published July 13, 2026 by Philip Elmer-DeWitt

Citi raises Apple target $50 to $365

Apple’s ability to selectively raise prices —as the company did late last month, will help offset margin pressures—while its loyal customer base limits demand weakness. — Analyst Asiya Merchant

Read More Citi raises Apple target $50 to $365

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Bloomberg: Investors fleeing AI are flocking to Appleapple ai trade bloomberg1 day ago
Published July 13, 2026 by Philip Elmer-DeWitt

Bloomberg: Investors fleeing AI are flocking to Apple

"“There’s a battle in the market, and right now Apple is benefiting because it isn’t in the storm that the rest of the AI trade is…

Read More Bloomberg: Investors fleeing AI are flocking to Apple

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Premarket: Apple is greenapple premarket green 7-13-261 day ago
Published July 13, 2026 by Philip Elmer-DeWitt

Premarket: Apple is green

From the Wall Street Journal's "AI Jitters Weigh on Nasdaq Futures" posted early Monday.

Read More Premarket: Apple is green

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

  • 2015
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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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