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J.P. Morgan: WWDC will kickoff a hot Apple summerapple jpmorgan wwdc walkup5 hours ago
Published June 3, 2026 by Philip Elmer-DeWitt

J.P. Morgan: WWDC will kickoff a hot Apple summer

"We expect Apple shares to deliver typical outperformance through mid-September." — Analyst Samik Chatterjee

Read More J.P. Morgan: WWDC will kickoff a hot Apple summer

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The Apple price target changes of May 2026apple may target changes6 hours ago
Published June 3, 2026 by Philip Elmer-DeWitt

The Apple price target changes of May 2026

It was a busy month.

Read More The Apple price target changes of May 2026

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Premarket: Apple is redapple premarket red 6-3-266 hours ago
Published June 3, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From CNBC's "Stock futures are mixed after S&P 500 closes at another record" posted early Wednesday.

Read More Premarket: Apple is red

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Apple at $315.20: First record close of Juneapple 315 record june21 hours ago
Published June 2, 2026 by Philip Elmer-DeWitt

Apple at $315.20: First record close of June

From AAPLInvestors' Terry Gregory, keeper of the stats:

Read More Apple at $315.20: First record close of June

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40 members of Congress warn Apple not to close its first unionized storeapple towson congress letter1 day ago
Published June 2, 2026 by Philip Elmer-DeWitt

40 members of Congress warn Apple not to close its first unionized store

"The congressional letter pulls no punches."

Read More 40 members of Congress warn Apple not to close its first unionized store

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Premarket: Apple is redapple premarket red 6-3-261 day ago
Published June 2, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From CNBC's "Stock futures slip after all three major indexes close at new records" posted early Tuesday.

Read More Premarket: Apple is red

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AppleInsider is unimpressed with Nvidia's RTX Sparkapple nvidia spark unimpressed2 days ago
Published June 1, 2026 by Philip Elmer-DeWitt

AppleInsider is unimpressed with Nvidia's RTX Spark

"Nvidia has stepped into the processor market with its RTX Spark, but at first glance, it's clearly behind Apple Silicon by a considerable margin."

Read More AppleInsider is unimpressed with Nvidia's RTX Spark

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Steve Jobs' 'Apple Hierarchy of Skepticism' (video)apple jobs hierarchy skepticism2 days ago
Published June 1, 2026 by Philip Elmer-DeWitt

Steve Jobs' 'Apple Hierarchy of Skepticism' (video)

A new appreciation of Jobs' 1998 Macworld keynote by friend-of-the-blog Don Donofrio.

Read More Steve Jobs' 'Apple Hierarchy of Skepticism' (video)

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Is this new Nvidia chip the reason Apple shares fell Monday morning?apple huang agent chip2 days ago
Published June 1, 2026 by Philip Elmer-DeWitt

Is this new Nvidia chip the reason Apple shares fell Monday morning?

"To start, Nvidia will work with six manufacturers—Dell Technologies, Lenovo Group, Microsoft, HP, Asus and MSI—to build the laptops."

Read More Is this new Nvidia chip the reason Apple shares fell Monday morning?

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Apple chose RISC over CISC, and that could make all the differenceapple risc cisc brandt2 days ago
Published June 1, 2026 by Philip Elmer-DeWitt

Apple chose RISC over CISC, and that could make all the difference

"Apple is about to drop a bombshell that could turn the whole AI world on its head." — Errol Brandt.

Read More Apple chose RISC over CISC, and that could make all the difference

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

  • 2015
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  • Tommo.fyi

Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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