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Apple soars to $348.22: A new record closeapple soars record 34811 hours ago
Published October 22, 2026 by Philip Elmer-DeWitt

Apple soars to $348.22: A new record close

Second record in as many days. Also, a new all-time intraday high at $348.36. 

Read More Apple soars to $348.22: A new record close

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Flight to safetyapple flight safety saigon17 hours ago
Published October 22, 2026 by Philip Elmer-DeWitt

Flight to safety

“Apple is a flight to safety when the market gets nervous." — Russell Investments' Jordan McCall

Read More Flight to safety

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Counterpoint: As China's smartphone sales fell 10%, Apple's share grew to 19.5%apple grew china counterpoint19 hours ago
Published October 22, 2026 by Philip Elmer-DeWitt

Counterpoint: As China's smartphone sales fell 10%, Apple's share grew to 19.5%

"Apple still has a solid grip on the premium China tier and with Huawei price increases, now becomes more price competitive, even with its own price increases." — FOB Bart Yee

Read More Counterpoint: As China's smartphone sales fell 10%, Apple's share grew to 19.5%

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Premarket: Apple was red, turned greenapple premarket red 10-22-2620 hours ago
Published October 22, 2026 by Philip Elmer-DeWitt

Premarket: Apple was red, turned green

From Barron's "Tech Stocks Tumble as AI Spending Fears Reignite" posted early Thursday.

Read More Premarket: Apple was red, turned green

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Apple at 343.99: Another record close (barely)apple record close 343991 day ago
Published October 21, 2026 by Philip Elmer-DeWitt

Apple at 343.99: Another record close (barely)

You'd think Apple had been going downhill all week.

Read More Apple at 343.99: Another record close (barely)

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If you only have time for one iPhone Duo reviewapple duo review stern2 days ago
Published October 21, 2026 by Philip Elmer-DeWitt

If you only have time for one iPhone Duo review

There is no shortage of Duo reviewers, but only Joanna Stern folded and unfolded it 32,000 times. 

Read More If you only have time for one iPhone Duo review

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When did Androids become stickier than iPhones?apple sticky android cirp2 days ago
Published October 21, 2026 by Philip Elmer-DeWitt

When did Androids become stickier than iPhones?

In 2024, according to Consumer Intelligence Research Partners' surveys of U.S. smartphone buyers.

Read More When did Androids become stickier than iPhones?

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Reflections on covering Apple since 2003apple fathom munster clinton2 days ago
Published October 21, 2026 by Philip Elmer-DeWitt

Reflections on covering Apple since 2003

Gene Munster and Doug Clinton launch "Fathom" — their new podcast — with 45 minutes on Apple.

Read More Reflections on covering Apple since 2003

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John Ternus: The TIME interview (video)apple ternus time invterview2 days ago
Published October 21, 2026 by Philip Elmer-DeWitt

John Ternus: The TIME interview (video)

From "Apple CEO John Ternus on the iPhone Duo, Apple Intelligence AI, and Apple's Next Big Thing" posted Tuesday.

Read More John Ternus: The TIME interview (video)

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Premarket: Apple is redapple premarket red 10-22-262 days ago
Published October 21, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From CNBC's "Stock futures rise as traders evaluate latest raft of earnings; SpaceX shares surge" posted early Wednesday.

Read More Premarket: Apple is red

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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