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Mark Gurman: Behind Phil Schiller's exitapple schiller ternus cue17 hours ago
Published September 6, 2026 by Philip Elmer-DeWitt

Mark Gurman: Behind Phil Schiller's exit

Unlike Luca Maestri, Phil Schiller "still had a real job."

Read More Mark Gurman: Behind Phil Schiller's exit

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The last meeting of Tim Cook's last day as Apple CEOapple cooks last meeting21 hours ago
Published September 6, 2026 by Philip Elmer-DeWitt

The last meeting of Tim Cook's last day as Apple CEO

"It's just been an incredible journey. And I am full of gratitude."

Read More The last meeting of Tim Cook's last day as Apple CEO

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This week's Apple trading strategies (9/7-9/11/26)apple trading strategies 9-7-2622 hours ago
Published September 6, 2026 by Philip Elmer-DeWitt

This week's Apple trading strategies (9/7-9/11/26)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (9/7-9/11/26)

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The Financial Times profiles Apple new CEOapple ternus financial times2 days ago
Published September 5, 2026 by Philip Elmer-DeWitt

The Financial Times profiles Apple new CEO

“It was very obvious from the earliest days that John was super-talented” — Corning CEO Wendell Weeks

Read More The Financial Times profiles Apple new CEO

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Curious Analyst foresees three years of Apple earnings growthapple seeking alpha curious2 days ago
Published September 5, 2026 by Philip Elmer-DeWitt

Curious Analyst foresees three years of Apple earnings growth

"AAPL's more than 2.5 billion active devices give the company one of the largest consumer technology distribution networks in existence."

Read More Curious Analyst foresees three years of Apple earnings growth

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Saturday Apple video: The Santa Clara Valley Steve Jobs tapesapple saturday santa clara jobs2 days ago
Published September 5, 2026 by Philip Elmer-DeWitt

Saturday Apple video: The Santa Clara Valley Steve Jobs tapes

Rare, uncut footage from a 1994 interview conducted at NeXT headquarters for the Valley's Historical Association.

Read More Saturday Apple video: The Santa Clara Valley Steve Jobs tapes

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On TV, Cupertino (Apple) plays the heavy3 days ago
Published September 4, 2026 by Philip Elmer-DeWitt

On TV, Cupertino (Apple) plays the heavy

Last spring it was "The Audacity," coming this fall it's "Cupertino."

Read More On TV, Cupertino (Apple) plays the heavy

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Nikkei Asia: Apple foldable iPhone hits snagsapple foldable nikkei snag3 days ago
Published September 4, 2026 by Philip Elmer-DeWitt

Nikkei Asia: Apple foldable iPhone hits snags

"Normally, tens of thousands of phones would need to be produced each day to meet the planned production goal for the foldable iPhone."

Read More Nikkei Asia: Apple foldable iPhone hits snags

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Premarket: Apple is redapple premarket red 9-4-263 days ago
Published September 4, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From Barron's' "Tech Stock Rally Rolls On as Bond Yields Slide Ahead of Jobs Report" posted early Friday.

Read More Premarket: Apple is red

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From the director of CODA: 'Being Heumann' (trailer)apple being heumann trailer4 days ago
Published September 3, 2026 by Philip Elmer-DeWitt

From the director of CODA: 'Being Heumann' (trailer)

"Judy didn't wait for change. She fought to make it happen."

Read More From the director of CODA: 'Being Heumann' (trailer)

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

  • 2015
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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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