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Apple's John Ternus: The Wired interviewapple ternus wired levy14 hours ago
Published October 31, 2026 by Philip Elmer-DeWitt

Apple's John Ternus: The Wired interview

"Every time I tried to pin down Ternus on what mark he wants to make at Apple, he deflected the question and told me how he will continue Apple’s commitment to internal collaboration." — Steven Levy

Read More Apple's John Ternus: The Wired interview

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In defense of the Apple iPhone Duoapple duo defense dust20 hours ago
Published October 31, 2026 by Philip Elmer-DeWitt

In defense of the Apple iPhone Duo

"You’ve never had a foldable before, have you? I’ve had four and this is the best made foldable I’ve ever seen."

Read More In defense of the Apple iPhone Duo

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Saturday Apple audio: Steve Jobs wows the 1983 Aspen design conferenceapple saturday jobs aspen21 hours ago
Published October 31, 2026 by Philip Elmer-DeWitt

Saturday Apple audio: Steve Jobs wows the 1983 Aspen design conference

"Apple's strategy is really simple. We want to make an incredibly great computer in a book that you can carry around with you that you can learn how to use in 20 minutes."

Read More Saturday Apple audio: Steve Jobs wows the 1983 Aspen design conference

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BofA: Record (and lenient) carrier trade-ins are a tailwind for Appleapple tailwind bofa carriers2 days ago
Published October 30, 2026 by Philip Elmer-DeWitt

BofA: Record (and lenient) carrier trade-ins are a tailwind for Apple

"Customers must subscribe to higher-tier unlimited plans that carry higher monthly service revenue than entry-level offerings." — Analyst Wamsi Mohan

Read More BofA: Record (and lenient) carrier trade-ins are a tailwind for Apple

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Apple secretly buys an agentapple acquires agentic platform2 days ago
Published October 30, 2026 by Philip Elmer-DeWitt

Apple secretly buys an agent

"The acquisition occurred in June and continues a trend of recent small-scale acquisitions by Apple."

Read More Apple secretly buys an agent

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Evercore expects Apple to beat its conservative guidanceApple evercore beat guidance2 days ago
Published October 30, 2026 by Philip Elmer-DeWitt

Evercore expects Apple to beat its conservative guidance

"We see ASPs being the bigger upside lever." — Analyst Amit Daryanani

Read More Evercore expects Apple to beat its conservative guidance

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Premarket: Apple is redapple premarket red 10-30-262 days ago
Published October 30, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From the Wall Street Journal's "AI Selloff Deepens, Oil Jumps and Crypto Falls" posted early Friday.

Read More Premarket: Apple is red

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Apple touches 351.43, closes at $348.91, a record highapple touches 351 3483 days ago
Published October 29, 2026 by Philip Elmer-DeWitt

Apple touches 351.43, closes at $348.91, a record high

From AAPLInvestors' Terry Gregory, keeper of the stats.

Read More Apple touches 351.43, closes at $348.91, a record high

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Apple's John Ternus talks touchscreen Mac (with product video)apple touchscreen mac ternus3 days ago
Published October 29, 2026 by Philip Elmer-DeWitt

Apple's John Ternus talks touchscreen Mac (with product video)

“The Mac is first and foremost an indirect input device, built around the trackpad and keyboard. But I think there’s times when it’s comfortable and handy to have touch.”

Read More Apple's John Ternus talks touchscreen Mac (with product video)

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Premarket: Apple is greenapple premarket green 10-29-263 days ago
Published October 29, 2026 by Philip Elmer-DeWitt

Premarket: Apple is green

From CNBC's "Nasdaq-100 futures fall 1% as Alphabet shares sell off after earnings" posted early Thursday.

Read More Premarket: Apple is green

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

  • 2015
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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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