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Will Apple's glasses be less creepy than Meta's?apple glasses meta creepy9 hours ago
Published February 21, 2026 by Philip Elmer-DeWitt

Will Apple's glasses be less creepy than Meta's?

From Victoria Song's "Meta will ruin its smart glasses by being Meta" posted Friday by The Verge.

Read More Will Apple's glasses be less creepy than Meta's?

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Saturday Apple video: Elon Musk on Steve Jobsapple saturday musk jobs13 hours ago
Published February 21, 2026 by Philip Elmer-DeWitt

Saturday Apple video: Elon Musk on Steve Jobs

"I did try to talk to him once at a party, and he was super rude to me."

Read More Saturday Apple video: Elon Musk on Steve Jobs

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Can Tim Cook claw back the $3.3 billion Apple paid on Trump's tariffs?apple tariff clawback trump1 day ago
Published February 20, 2026 by Philip Elmer-DeWitt

Can Tim Cook claw back the $3.3 billion Apple paid on Trump's tariffs?

"Friday's ruling means the U.S. government could owe more than $175 billion in refunds to importers after the Supreme Court ruled in a 6-3 decision that tariffs unilaterally imposed by Trump are illegal."

Read More Can Tim Cook claw back the $3.3 billion Apple paid on Trump's tariffs?

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Apple sued for 'child pornography' by W. Virginia's Republican Attorney Generalapple csam west virginia1 day ago
Published February 20, 2026 by Philip Elmer-DeWitt

Apple sued for 'child pornography' by W. Virginia's Republican Attorney General

His office is a six-hour drive from the residence of the biggest sex offender in the history of the White House.

Read More Apple sued for 'child pornography' by W. Virginia's Republican Attorney General

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Apple iPhone SOS to the rescueapple iphone sos avalanche1 day ago
Published February 20, 2026 by Philip Elmer-DeWitt

Apple iPhone SOS to the rescue

Apple’s feature, which connects phone to satellite, helped first responders find survivors as they waited under tarp.

Read More Apple iPhone SOS to the rescue

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Why are so many people selling their brand new Apple iPhone 17 Pro Max?apple iphone17 promax resale1 day ago
Published February 20, 2026 by Philip Elmer-DeWitt

Why are so many people selling their brand new Apple iPhone 17 Pro Max?

"While early trade-ins might suggest dissatisfaction at first glance, the data points to a more nuanced picture shaped by strong value retention, changing upgrade habits and wider economic pressures."

Read More Why are so many people selling their brand new Apple iPhone 17 Pro Max?

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Apple is coming to a sports bar near youapple sports bars tv2 days ago
Published February 20, 2026 by Philip Elmer-DeWitt

Apple is coming to a sports bar near you

Joining Paramount+'s UEFA Champions League, Prime Video's Thursday Night Football, NBA, WNBA, and more.

Read More Apple is coming to a sports bar near you

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Premarket: Apple is redapple premarket red 2-20-262 days ago
Published February 20, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From CNBC's "Stock futures are little changed ahead of key economic data, possible tariff court ruling" posted early Friday.

Read More Premarket: Apple is red

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There's a new daily Apple blog in town: Asymco Oneapple asymco one dediu2 days ago
Published February 19, 2026 by Philip Elmer-DeWitt

There's a new daily Apple blog in town: Asymco One

Horace Dediu is offering Apple 3.0 subscribers the same discount he's giving his followers on the original Asymco.com site.

Read More There's a new daily Apple blog in town: Asymco One

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Apple chart of the dayapple capex chart a16z2 days ago
Published February 19, 2026 by Philip Elmer-DeWitt

Apple chart of the day

"Since 2014, Apple’s quarterly capex line has barely moved. Every other Big Tech line has turned parabolic."

Read More Apple chart of the day

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

  • 2015
  • 2014
  • 2013 and earlier

Blog Roll

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi

Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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