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Evercore: Here comes the iPhone Ultraapple evercore iphone ultra8 hours ago
Published September 1, 2026 by Philip Elmer-DeWitt

Evercore: Here comes the iPhone Ultra

"The most meaningful iPhone design change since the iPhone X." — Analyst Amit Daryanani

Read More Evercore: Here comes the iPhone Ultra

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Live immersive baseball on the Apple Vision Pro is a hitapple immersive baseball avp15 hours ago
Published September 1, 2026 by Philip Elmer-DeWitt

Live immersive baseball on the Apple Vision Pro is a hit

"Hard to say why, but feeling like you’re at another place watching something happen live is magic." — John Gruber

Read More Live immersive baseball on the Apple Vision Pro is a hit

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Nate B. Jones: With the new Macs, Apple is betting on desktop AI (video)apple macs nate jones15 hours ago
Published September 1, 2026 by Philip Elmer-DeWitt

Nate B. Jones: With the new Macs, Apple is betting on desktop AI (video)

"Which intelligence is worth owning and which is worth renting?"

Read More Nate B. Jones: With the new Macs, Apple is betting on desktop AI (video)

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Giving Apple's Tim Cook the recognition he deservesapple washpo cook genius17 hours ago
Published September 1, 2026 by Philip Elmer-DeWitt

Giving Apple's Tim Cook the recognition he deserves

"Steve Jobs might have been the innovator, but his successor made the company sustainable."

Read More Giving Apple's Tim Cook the recognition he deserves

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Premarket: Apple is redapple premarket red 9-1-2617 hours ago
Published September 1, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From Barron's' "Stock Futures Dive as Risks Pile Up to Kick Off September" posted early Tuesday.

Read More Premarket: Apple is red

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An Apple CEO's valedictionapple tim cook valediction1 day ago
Published August 31, 2026 by Philip Elmer-DeWitt

An Apple CEO's valediction

Full text of Tim Cook's farewell memo to his co-workers.

Read More An Apple CEO's valediction

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Mark Gurman: Phil Schiller is moving onapple schiller moves on1 day ago
Published August 31, 2026 by Philip Elmer-DeWitt

Mark Gurman: Phil Schiller is moving on

Eddy Cue is picking up some of the slack.

Read More Mark Gurman: Phil Schiller is moving on

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Mark Gurman: Ternus will be the CEO of Apple AIapple gurman ternus ai2 days ago
Published August 31, 2026 by Philip Elmer-DeWitt

Mark Gurman: Ternus will be the CEO of Apple AI

"Ternus has also become interested in using AI to improve Apple’s own product development processes and operations."

Read More Mark Gurman: Ternus will be the CEO of Apple AI

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They say that Apple, the company, was Steve Jobs' greatest productapple after cook marketwatch2 days ago
Published August 31, 2026 by Philip Elmer-DeWitt

They say that Apple, the company, was Steve Jobs' greatest product

As his successor, Tim Cook made it bigger and better.

Read More They say that Apple, the company, was Steve Jobs' greatest product

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SCMP: Apple and Huawei set to face off on foldablesapple foldables huawei2 days ago
Published August 31, 2026 by Philip Elmer-DeWitt

SCMP: Apple and Huawei set to face off on foldables

"The foldable segment is set to grow 13 per cent this year and a further 18 per cent in 2027, making it the 'only silver lining' in a troubled mobile market, according to IDC’s expectations."

Read More SCMP: Apple and Huawei set to face off on foldables

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

  • 2015
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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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