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An Apple CEO's valedictionapple tim cook valediction7 hours ago
Published August 31, 2026 by Philip Elmer-DeWitt

An Apple CEO's valediction

Full text of Tim Cook's farewell memo to his co-workers.

Read More An Apple CEO's valediction

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Mark Gurman: Phil Schiller is moving onapple schiller moves on9 hours ago
Published August 31, 2026 by Philip Elmer-DeWitt

Mark Gurman: Phil Schiller is moving on

Eddy Cue is picking up some of the slack.

Read More Mark Gurman: Phil Schiller is moving on

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Mark Gurman: Ternus will be the CEO of Apple AIapple gurman ternus ai15 hours ago
Published August 31, 2026 by Philip Elmer-DeWitt

Mark Gurman: Ternus will be the CEO of Apple AI

"Ternus has also become interested in using AI to improve Apple’s own product development processes and operations."

Read More Mark Gurman: Ternus will be the CEO of Apple AI

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They say that Apple, the company, was Steve Jobs' greatest productapple after cook marketwatch16 hours ago
Published August 31, 2026 by Philip Elmer-DeWitt

They say that Apple, the company, was Steve Jobs' greatest product

As his successor, Tim Cook made it bigger and better.

Read More They say that Apple, the company, was Steve Jobs' greatest product

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SCMP: Apple and Huawei set to face off on foldablesapple foldables huawei16 hours ago
Published August 31, 2026 by Philip Elmer-DeWitt

SCMP: Apple and Huawei set to face off on foldables

"The foldable segment is set to grow 13 per cent this year and a further 18 per cent in 2027, making it the 'only silver lining' in a troubled mobile market, according to IDC’s expectations."

Read More SCMP: Apple and Huawei set to face off on foldables

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WSJ: The challenge for Apple's new CEOapple wsj ternus cook17 hours ago
Published August 31, 2026 by Philip Elmer-DeWitt

WSJ: The challenge for Apple's new CEO

"In Wall Street parlance, the positives look priced in."

Read More WSJ: The challenge for Apple's new CEO

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Premarket: Apple is redapple premarket red 8-31-2618 hours ago
Published August 31, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From Barron's' "Stock Futures Fall as Fed Fears and U.S. Strikes on Iran Send Jitters Through Markets" posted early Monday.

Read More Premarket: Apple is red

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Aaron Tilley: Apple was unprepared for the Mac Mini's successapple tilley mac mini1 day ago
Published August 30, 2026 by Philip Elmer-DeWitt

Aaron Tilley: Apple was unprepared for the Mac Mini's success

“The idea that any team at Apple has an actual plan for embracing enterprise AI is a joke.” — Former Apple manager Todd Dailey

Read More Aaron Tilley: Apple was unprepared for the Mac Mini's success

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A tale of two Great Lakesapple google lake ontario2 days ago
Published August 30, 2026 by Philip Elmer-DeWitt

A tale of two Great Lakes

"There is a U.S.-led war in the Middle East and the midterm elections on the horizon, but President Trump’s latest priority seems to be 'Making The Great Lakes Even Greater.'"

Read More A tale of two Great Lakes

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Errol Brandt: 'This whole cloud migration thing has been a massive disaster'apple brandt cloud disaster2 days ago
Published August 30, 2026 by Philip Elmer-DeWitt

Errol Brandt: 'This whole cloud migration thing has been a massive disaster'

From Brandt's "Apple Now Eats Enterprise AI for Breakfast" posted Friday by Kiraa.

Read More Errol Brandt: 'This whole cloud migration thing has been a massive disaster'

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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