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Zuck hit with a 1-2 punchapple jury zuck meta58 minutes ago
Published March 25, 2026 by Philip Elmer-DeWitt

Zuck hit with a 1-2 punch

A day after one jury socked Meta for $375 million in damages, another hit it for millions more.

Read More Zuck hit with a 1-2 punch

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Why this Apple 'uber-skeptic' doesn't sell his stockapple uberskeptic paul meeks3 hours ago
Published March 25, 2026 by Philip Elmer-DeWitt

Why this Apple 'uber-skeptic' doesn't sell his stock

"It has so many fan boys, this company, that no matter what happens, no matter how far down the road they kick the can on AI and other purported growth drivers, they always come in to support the stock."

Read More Why this Apple 'uber-skeptic' doesn't sell his stock

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Tim Cook not picked for Trump's Science Councilapple trump science council4 hours ago
Published March 25, 2026 by Philip Elmer-DeWitt

Tim Cook not picked for Trump's Science Council

The Council will be co-chaired by David Sacks and Michael Kratsios.

Read More Tim Cook not picked for Trump's Science Council

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Jessica Levin: Apple's AI deal with Google runs deepapple lessin google AI8 hours ago
Published March 25, 2026 by Philip Elmer-DeWitt

Jessica Levin: Apple's AI deal with Google runs deep

"In fact, Apple has complete access to the Gemini model in its own data center facilities."

Read More Jessica Levin: Apple's AI deal with Google runs deep

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OpenAI kills Disney-backed token-wasting Soraapple sora openai altman10 hours ago
Published March 25, 2026 by Philip Elmer-DeWitt

OpenAI kills Disney-backed token-wasting Sora

"The Sora discontinuation is a rebuke to OpenAI’s previous strategy, which involved an array of product launches that created a complicated organizational structure and competing priorities."

Read More OpenAI kills Disney-backed token-wasting Sora

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Raw data: Insider trading on Trump's Iran plansapple trump iran treason11 hours ago
Published March 25, 2026 by Philip Elmer-DeWitt

Raw data: Insider trading on Trump's Iran plans

Some might call it "treason."

Read More Raw data: Insider trading on Trump's Iran plans

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iOS 26.4 adds a touch of AI to Apple Music, plus more emojisapple intelligence music emojis12 hours ago
Published March 25, 2026 by Philip Elmer-DeWitt

iOS 26.4 adds a touch of AI to Apple Music, plus more emojis

Playlist Playground (in beta) uses AI to generate a song playlist from a text prompt.

Read More iOS 26.4 adds a touch of AI to Apple Music, plus more emojis

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Premarket: Apple is greenapple premarket green 3-25-2612 hours ago
Published March 25, 2026 by Philip Elmer-DeWitt

Premarket: Apple is green

From Barron's' "Markets Rebound. Stock Futures Surge, Oil Slumps on Iran Peace Talk Hopes." posted early Wednesday.

Read More Premarket: Apple is green

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Everything Mark Gurman knows about Siri's overhaulapple siri reboot gurman1 day ago
Published March 24, 2026 by Philip Elmer-DeWitt

Everything Mark Gurman knows about Siri's overhaul

"The new Siri is slated to be unveiled June 8 at the iPhone maker’s Worldwide Developers Conference."

Read More Everything Mark Gurman knows about Siri's overhaul

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Morgan Stanley survey: Good news for Apple suppliers, bad news for Androidapple morgan stanley android1 day ago
Published March 24, 2026 by Philip Elmer-DeWitt

Morgan Stanley survey: Good news for Apple suppliers, bad news for Android

"Apple remains the only brand with both a positive and improving Y/Y net switching rate." — Analyst Erik Woodring

Read More Morgan Stanley survey: Good news for Apple suppliers, bad news for Android

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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