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Aaron Tilley: Apple was unprepared for the Mac Mini's successapple tilley mac mini8 hours ago
Published August 30, 2026 by Philip Elmer-DeWitt

Aaron Tilley: Apple was unprepared for the Mac Mini's success

“The idea that any team at Apple has an actual plan for embracing enterprise AI is a joke.” — Former Apple manager Todd Dailey

Read More Aaron Tilley: Apple was unprepared for the Mac Mini's success

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A tale of two Great Lakesapple google lake ontario13 hours ago
Published August 30, 2026 by Philip Elmer-DeWitt

A tale of two Great Lakes

"There is a U.S.-led war in the Middle East and the midterm elections on the horizon, but President Trump’s latest priority seems to be 'Making The Great Lakes Even Greater.'"

Read More A tale of two Great Lakes

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Errol Brandt: 'This whole cloud migration thing has been a massive disaster'apple brandt cloud disaster17 hours ago
Published August 30, 2026 by Philip Elmer-DeWitt

Errol Brandt: 'This whole cloud migration thing has been a massive disaster'

From Brandt's "Apple Now Eats Enterprise AI for Breakfast" posted Friday by Kiraa.

Read More Errol Brandt: 'This whole cloud migration thing has been a massive disaster'

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This week's Apple trading strategies (8/31-9/4/26)apple trading strategies 8-31-2617 hours ago
Published August 30, 2026 by Philip Elmer-DeWitt

This week's Apple trading strategies (8/31-9/4/26)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (8/31-9/4/26)

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Barron's: The AI trade has more room to run2 days ago
Published August 29, 2026 by Philip Elmer-DeWitt

Barron's: The AI trade has more room to run

"Over America’s 250-year history, the economy has absorbed spending on transformation technology equivalent to about 25% of economic output before things get really hairy."

Read More Barron's: The AI trade has more room to run

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CNET: 'Surprise Macs?! This Is Not Apple’s Typical Playbook' (video)apple cnet mac iphone2 days ago
Published August 29, 2026 by Philip Elmer-DeWitt

CNET: 'Surprise Macs?! This Is Not Apple’s Typical Playbook' (video)

"Bridget Carey explains why Apple couldn’t wait on new Macs, but we keep waiting for the big iPhone event."

Read More CNET: 'Surprise Macs?! This Is Not Apple’s Typical Playbook' (video)

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Saturday Apple video: Work vs. Home (Get a Mac, 2006)saturday apple video fun2 days ago
Published August 29, 2026 by Philip Elmer-DeWitt

Saturday Apple video: Work vs. Home (Get a Mac, 2006)

"I also do fun stuff — like timesheets and spreadsheets and pie charts."

Read More Saturday Apple video: Work vs. Home (Get a Mac, 2006)

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Apple TV hikes ticket $2 to $14.99 per monthapple tv hiked price2 days ago
Published August 29, 2026 by Philip Elmer-DeWitt

Apple TV hikes ticket $2 to $14.99 per month

"It’s the fourth price increase for Apple TV (formerly called Apple TV+) in four years."

Read More Apple TV hikes ticket $2 to $14.99 per month

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Jerry Doyle: The Street's Bull Case Is Converging Toward $400apple jerry doyle 4002 days ago
Published August 28, 2026 by Philip Elmer-DeWitt

Jerry Doyle: The Street's Bull Case Is Converging Toward $400

"In three decades of investing in this company, I have never seen its prospects look brighter than they do today."

Read More Jerry Doyle: The Street's Bull Case Is Converging Toward $400

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Barron's: Nvidia's PE today is reminiscent of Apple's 20 years agoapple nvidia price earnings3 days ago
Published August 28, 2026 by Philip Elmer-DeWitt

Barron's: Nvidia's PE today is reminiscent of Apple's 20 years ago

"For Nvidia, this past week might have been a turning point."

Read More Barron's: Nvidia's PE today is reminiscent of Apple's 20 years ago

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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