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In Texas, Apple lands the Beaumont independent school district accountapple chromebooks beaumont texas8 hours ago
Published October 5, 2026 by Philip Elmer-DeWitt

In Texas, Apple lands the Beaumont independent school district account

"'It's almost half a million dollars just supporting a fleet that is barely moving or working,' said Harrah."

Read More In Texas, Apple lands the Beaumont independent school district account

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Jim Cramer calls BS on Erik Woodring's Apple target cutapple cramer woodring target8 hours ago
Published October 5, 2026 by Philip Elmer-DeWitt

Jim Cramer calls BS on Erik Woodring's Apple target cut

"He contended that Morgan Stanley is letting near-term supply constraints obscure what the Duo could mean for Apple over time."

Read More Jim Cramer calls BS on Erik Woodring's Apple target cut

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A big bet on Apple at $245apple put peak 2459 hours ago
Published October 5, 2026 by Philip Elmer-DeWitt

A big bet on Apple at $245

Each of those 7,000 puts represents 100 shares of Apple.

Read More A big bet on Apple at $245

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Mark Gurman retails Apple smart home rumors in his first 'Power On' podcastapple gurman podcast smarthome11 hours ago
Published October 5, 2026 by Philip Elmer-DeWitt

Mark Gurman retails Apple smart home rumors in his first 'Power On' podcast

"There are warehouses around the world with these new Siri smart home devices stacked up top to bottom, ready to go."

Read More Mark Gurman retails Apple smart home rumors in his first 'Power On' podcast

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Premarket: Apple is redapple premarket red 10-5-2612 hours ago
Published October 5, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From Barron's' "Stock Futures Drop With Fed Rates in Focus as Jobs Rally Fades" posted early Monday.

Read More Premarket: Apple is red

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Mark Gurman: John Ternus hangs out in Apple's industrial design shopapple ternus industrial design1 day ago
Published October 4, 2026 by Philip Elmer-DeWitt

Mark Gurman: John Ternus hangs out in Apple's industrial design shop

"Several people familiar with the department say he works hands-on in the studio several times a week, sometimes visiting multiple times in a single day."

Read More Mark Gurman: John Ternus hangs out in Apple's industrial design shop

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This week's Apple trading strategies (10/5-10/9/26)apple trading strategies 10-5-261 day ago
Published October 4, 2026 by Philip Elmer-DeWitt

This week's Apple trading strategies (10/5-10/9/26)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (10/5-10/9/26)

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Last stop in France: Bordeauxapple bordeaux bourse3 days ago
Published October 2, 2026 by Philip Elmer-DeWitt

Last stop in France: Bordeaux

Following the marriage of Eleanor of Aquitaine to King Henry II, Bordeaux began three centuries of English rule.

Read More Last stop in France: Bordeaux

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Premarket: Apple is greenapple premarket green 10-2-264 days ago
Published October 2, 2026 by Philip Elmer-DeWitt

Premarket: Apple is green

From Investors' Business Daily: "Dow Jones Futures Rise, Oil Prices Tumble With Tesla, Jobs Report Due; Micron In Buy Area" posted early Friday: Dow Jones futures…

Read More Premarket: Apple is green

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Inside Chateaux Beynacapple chateaux beynac4 days ago
Published October 1, 2026 by Philip Elmer-DeWitt

Inside Chateaux Beynac

David Emery, friend of the blog, wanted to see the inside of a castle.

Read More Inside Chateaux Beynac

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

  • 2015
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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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