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Apple at $343.96: Third record close this weekapple 343 record close18 minutes ago
Published October 16, 2026 by Philip Elmer-DeWitt

Apple at $343.96: Third record close this week

From AAPLInvestors' Terry Gregory, keeper of the stats.

Read More Apple at $343.96: Third record close this week

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iPhone Duo for $5Kapple duo resold 5K7 hours ago
Published October 16, 2026 by Philip Elmer-DeWitt

iPhone Duo for $5K

"Apple sells this configuration for $3,199 in the U.S., so the device has apparently fetched an $1,800 premium on eBay."

Read More iPhone Duo for $5K

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Apple antitrust: Epic Games and PayPal lobby DOJ for tougher termsapple epic paypal antitrust8 hours ago
Published October 16, 2026 by Philip Elmer-DeWitt

Apple antitrust: Epic Games and PayPal lobby DOJ for tougher terms

"Justice Department officials have signaled their preference to settle the lawsuit rather than fight it."

Read More Apple antitrust: Epic Games and PayPal lobby DOJ for tougher terms

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Apple's iPhone Duo sold outapple duo sold out9 hours ago
Published October 16, 2026 by Philip Elmer-DeWitt

Apple's iPhone Duo sold out

From William Gallagher's "iPhone Duo sells out moments after pre-orders begin" posted Friday by AppleInsider.

Read More Apple's iPhone Duo sold out

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Premarket: Apple is greenapple premarket green 10-16-2611 hours ago
Published October 16, 2026 by Philip Elmer-DeWitt

Premarket: Apple is green

From Barron's' "Markets Split to End a Turbulent Week as AI Debt Fears Loom" posted early Friday.

Read More Premarket: Apple is green

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Mark Gurman and pals break down Apple's HomeView event (video)apple homeview gurman pals21 hours ago
Published October 16, 2026 by Philip Elmer-DeWitt

Mark Gurman and pals break down Apple's HomeView event (video)

Plus, Mark reveals new details about Apple’s upcoming touchscreen MacBook Pro launch, including plans for a late-October event in Los Angeles, a potential November release date and what to expect from the OLED iPad mini.

Read More Mark Gurman and pals break down Apple's HomeView event (video)

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OpenAI promises not to use Apple trade secrets — for nowapple openai trade secrets1 day ago
Published October 15, 2026 by Philip Elmer-DeWitt

OpenAI promises not to use Apple trade secrets — for now

"For OpenAI, the agreement avoids the stain of an outright loss in its first substantive court showdown with Apple."

Read More OpenAI promises not to use Apple trade secrets — for now

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Apple investors: Set your calendarsapple q42026 11-2-261 day ago
Published October 15, 2026 by Philip Elmer-DeWitt

Apple investors: Set your calendars

Apple's September quarter earnings report will land on the first Monday of November.

Read More Apple investors: Set your calendars

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John Ternus makes the cover of Time Magazineapple ternus time magazine1 day ago
Published October 15, 2026 by Philip Elmer-DeWitt

John Ternus makes the cover of Time Magazine

"Rather than try to replicate his forerunners’ styles of success, Ternus has so far played to his own strengths—which are also those of Apple."

Read More John Ternus makes the cover of Time Magazine

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Under Ternus, Apple closes above $5T for first timeapple Wsj 5T1 day ago
Published October 15, 2026 by Philip Elmer-DeWitt

Under Ternus, Apple closes above $5T for first time

"Today, Apple shares trade at a premium compared with the overall S&P 500 even though the company’s revenue growth rate is slower than the index’s average."

Read More Under Ternus, Apple closes above $5T for first time

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

  • 2015
  • 2014
  • 2013 and earlier

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  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
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  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi

Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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