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OpenAI vs. Apple: The plot thickensapple openai plot thickens5 hours ago
Published October 14, 2026 by Philip Elmer-DeWitt

OpenAI vs. Apple: The plot thickens

"... just hours before the two companies were set to face off in a California court over the iPhone maker’s blockbuster legal case claiming the AI start-up stole confidential information."

Read More OpenAI vs. Apple: The plot thickens

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Marques Brownlee on Apple's HomeView (video)apple homeview marques brownlee10 hours ago
Published October 14, 2026 by Philip Elmer-DeWitt

Marques Brownlee on Apple's HomeView (video)

"My first impression is I think it's a skip for most people."

Read More Marques Brownlee on Apple's HomeView (video)

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Premarket: Apple is greenapple premarket green 10-14-2611 hours ago
Published October 14, 2026 by Philip Elmer-DeWitt

Premarket: Apple is green

From Reuters' "S&P 500, Dow futures rise ahead of big bank results, CPI data" posted early Wednesday.

Read More Premarket: Apple is green

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Gene Munster: No 'Welcome Home' surprises. So why is Apple's stock up?apple munster welcome home1 day ago
Published October 13, 2026 by Philip Elmer-DeWitt

Gene Munster: No 'Welcome Home' surprises. So why is Apple's stock up?

"The answer is as simple as the product velocity is increasing."

Read More Gene Munster: No 'Welcome Home' surprises. So why is Apple's stock up?

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Apple at $341.27: A new record closeapple 341 348 records1 day ago
Published October 13, 2026 by Philip Elmer-DeWitt

Apple at $341.27: A new record close

Apple also touched a new intraday high at $348.14.

Read More Apple at $341.27: A new record close

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No HomeView for EUapple homeview eu brussels1 day ago
Published October 13, 2026 by Philip Elmer-DeWitt

No HomeView for EU

"Apple said it is 'working constructively with the EU in an attempt to find a path forward."

Read More No HomeView for EU

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Apple breaks $348: New record highs on HomeView releaseapple 347 record intraday1 day ago
Published October 13, 2026 by Philip Elmer-DeWitt

Apple breaks $348: New record highs on HomeView release

For once, the stock doesn't fall on the news.

Read More Apple breaks $348: New record highs on HomeView release

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Apple HomeView available for preorderapple homeview preorder1 day ago
Published October 13, 2026 by Philip Elmer-DeWitt

Apple HomeView available for preorder

Available starting 11.13. $299.

Read More Apple HomeView available for preorder

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Apple's China ecosystem doubled in five yearsapple chinese developers1 day ago
Published October 13, 2026 by Philip Elmer-DeWitt

Apple's China ecosystem doubled in five years

"Over 95% of the transaction value is not subject to any commission payable to Apple."

Read More Apple's China ecosystem doubled in five years

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Apple invitation-only event today in NYCapple smart home event1 day ago
Published October 13, 2026 by Philip Elmer-DeWitt

Apple invitation-only event today in NYC

"It doesn’t take an army of internet sleuths to deduce we’ll get news about Apple Home.

Read More Apple invitation-only event today in NYC

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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