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Apple at $341.27: A new record closeapple 341 348 records13 minutes ago
Published October 13, 2026 by Philip Elmer-DeWitt

Apple at $341.27: A new record close

Apple also touched a new intraday high at $348.14.

Read More Apple at $341.27: A new record close

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No HomeView for EUapple homeview eu brussels6 hours ago
Published October 13, 2026 by Philip Elmer-DeWitt

No HomeView for EU

"Apple said it is 'working constructively with the EU in an attempt to find a path forward."

Read More No HomeView for EU

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Apple breaks $348: New record highs on HomeView releaseapple 347 record intraday8 hours ago
Published October 13, 2026 by Philip Elmer-DeWitt

Apple breaks $348: New record highs on HomeView release

For once, the stock doesn't fall on the news.

Read More Apple breaks $348: New record highs on HomeView release

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Apple HomeView available for preorderapple homeview preorder8 hours ago
Published October 13, 2026 by Philip Elmer-DeWitt

Apple HomeView available for preorder

Available starting 11.13. $299.

Read More Apple HomeView available for preorder

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Apple's China ecosystem doubled in five yearsapple chinese developers9 hours ago
Published October 13, 2026 by Philip Elmer-DeWitt

Apple's China ecosystem doubled in five years

"Over 95% of the transaction value is not subject to any commission payable to Apple."

Read More Apple's China ecosystem doubled in five years

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Apple invitation-only event today in NYCapple smart home event10 hours ago
Published October 13, 2026 by Philip Elmer-DeWitt

Apple invitation-only event today in NYC

"It doesn’t take an army of internet sleuths to deduce we’ll get news about Apple Home.

Read More Apple invitation-only event today in NYC

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Premarket: Apple is greenapple premarket green 10-13-2610 hours ago
Published October 13, 2026 by Philip Elmer-DeWitt

Premarket: Apple is green

From Reuters' "S&P 500 futures muted as investors await big bank earnings; chip weakness weighs" posted early Tuesday.

Read More Premarket: Apple is green

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Omdia also sees the Mac gaining market shareapple omdia pc share1 day ago
Published October 12, 2026 by Philip Elmer-DeWitt

Omdia also sees the Mac gaining market share

"Apple... gained more than one percentage point of market share as its premium positioning helped limit the impact of higher prices."

Read More Omdia also sees the Mac gaining market share

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Apple sticks with 'Apple Intelligence,' for nowapple super intelligence toads1 day ago
Published October 12, 2026 by Philip Elmer-DeWitt

Apple sticks with 'Apple Intelligence,' for now

"Trump declared that 'The White House considers anyone that uses the term, "Artificial Intelligence," as opposed to the highly accepted new and more accurate term, "Super Intelligence," THE ENEMY!”

Read More Apple sticks with 'Apple Intelligence,' for now

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From Wired: Apple news on Indigenous People's Dayapple indigenous peoples day1 day ago
Published October 12, 2026 by Philip Elmer-DeWitt

From Wired: Apple news on Indigenous People's Day

"Today, Apple says its iOS keyboard supports more than 200 languages and language variants, with a handful added last year in iOS 26, like Haitian Creole and Nez Perce."

Read More From Wired: Apple news on Indigenous People's Day

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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