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IDC: Apple's iPhone will defy gravity in 2026apple iphone idc gravity8 hours ago
Published June 16, 2026 by Philip Elmer-DeWitt

IDC: Apple's iPhone will defy gravity in 2026

“In a year when the broader smartphone market will record its steepest decline in history, iOS will deliver its highest annual share ever, at 22%." — IDC VP Francisco Jeronimo

Read More IDC: Apple's iPhone will defy gravity in 2026

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'We rebuilt Siri from the ground up, literally, tore it to the ground'apple siri rebuilt rockwell9 hours ago
Published June 16, 2026 by Philip Elmer-DeWitt

'We rebuilt Siri from the ground up, literally, tore it to the ground'

"It allowed us to build a profoundly more capable Siri." — Apple VP Mike Rockwell

Read More 'We rebuilt Siri from the ground up, literally, tore it to the ground'

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Citi sticks with its Apple Buy rating and $315 targetapple citi ai 3159 hours ago
Published June 16, 2026 by Philip Elmer-DeWitt

Citi sticks with its Apple Buy rating and $315 target

"While Apple’s less-than-clear strategy on AI monetization has some in Wall Street concerned, the iPhone maker could 'layer AI value' into its existing services ecosystem."

Read More Citi sticks with its Apple Buy rating and $315 target

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Indian farmers' wells contaminated by iPhone factory outflowapple iphone factory farmland10 hours ago
Published June 16, 2026 by Philip Elmer-DeWitt

Indian farmers' wells contaminated by iPhone factory outflow

Inspectors found that discharged wastewater had caused a Tata rainwater harvesting pond to overflow.

Read More Indian farmers' wells contaminated by iPhone factory outflow

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Premarket: Apple was green, turned redapple premarket green 6-16-2611 hours ago
Published June 16, 2026 by Philip Elmer-DeWitt

Premarket: Apple was green, turned red

From CNBC's "U.S. stock futures are flat after Dow record close on U.S.-Iran deal" posted early Tuesday.

Read More Premarket: Apple was green, turned red

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Nate B. Jones' on Apple's AI strategy (revisited with index)apple nate jones siriai1 day ago
Published June 15, 2026 by Philip Elmer-DeWitt

Nate B. Jones' on Apple's AI strategy (revisited with index)

Reposting by popular demand (and for those who skipped this week's Apple trading strategies.)

Read More Nate B. Jones' on Apple's AI strategy (revisited with index)

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Siri is dead. Long live Siri AIapple siriai fastcompany mcCracken1 day ago
Published June 15, 2026 by Philip Elmer-DeWitt

Siri is dead. Long live Siri AI

"Apple is finally on the cusp of putting this epic vaporware fiasco behind it."

Read More Siri is dead. Long live Siri AI

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Premarket: Apple is greenapple premarket green 6-16-262 days ago
Published June 15, 2026 by Philip Elmer-DeWitt

Premarket: Apple is green

From CNBC's "U.S. stock futures jump on Iran deal to end the war" posted early Monday.

Read More Premarket: Apple is green

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Jeff Bezos' WashPo takes Apple's side against the EUapple washpo eu bezos2 days ago
Published June 14, 2026 by Philip Elmer-DeWitt

Jeff Bezos' WashPo takes Apple's side against the EU

"Apple’s newly announced artificial intelligence assistant, Siri AI, will launch on iPhones and iPads this fall in London and Toronto, but not in Paris or Berlin."

Read More Jeff Bezos' WashPo takes Apple's side against the EU

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Mark Gurman on Siri AIapple gurman siriAI2 days ago
Published June 14, 2026 by Philip Elmer-DeWitt

Mark Gurman on Siri AI

"For those in the Mac universe, Siri AI is like iMovie and ChatGPT is like Final Cut Pro."

Read More Mark Gurman on Siri AI

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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