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Apple AirTag helps rescue black lab swept out to sea (video)apple airtag rescue lab3 hours ago
Published December 5, 2025 by Philip Elmer-DeWitt

Apple AirTag helps rescue black lab swept out to sea (video)

From "San Diego lifeguards rescue dog swept out to sea at Dog Beach" which aired last week on CBS 8 San Diego.

Read More Apple AirTag helps rescue black lab swept out to sea (video)

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Counterpoint: With Apple's entry, 2026 will be a breakout year for foldablesapple foldables counterpoint breakout3 hours ago
Published December 5, 2025 by Philip Elmer-DeWitt

Counterpoint: With Apple's entry, 2026 will be a breakout year for foldables

Apple, a major new entrant arriving in H2 2026, is expected to strengthen premium upgrade cycles across core regions from its solid iPhone user base.

Read More Counterpoint: With Apple's entry, 2026 will be a breakout year for foldables

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Barron's: How slow-moving Apple could win the AI raceapple ai barrons winning4 hours ago
Published December 5, 2025 by Philip Elmer-DeWitt

Barron's: How slow-moving Apple could win the AI race

Meanwhile, Wall Street seems to have moved on to a new narrative: It doesn’t matter if Apple is late to AI.

Read More Barron's: How slow-moving Apple could win the AI race

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David Baraff: Dear Apple, why the hell...apple david baraff hell5 hours ago
Published December 5, 2025 by Philip Elmer-DeWitt

David Baraff: Dear Apple, why the hell...

Mine is short and simple: Why the hell is it so hard to keep “Let my Watch unlock my Mac" working?

Read More David Baraff: Dear Apple, why the hell...

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Apple snags star attorney, gives her two big jobsapple Jennifer Newstead meta6 hours ago
Published December 5, 2025 by Philip Elmer-DeWitt

Apple snags star attorney, gives her two big jobs

Jennifer Newstead, Meta’s chief legal officer, will become Apple’s new general counsel in March, and Jackson’s government affairs staff will report to her starting late next year.

Read More Apple snags star attorney, gives her two big jobs

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Premarket: Apple is redapple premarket red 12-5-257 hours ago
Published December 5, 2025 by Philip Elmer-DeWitt

Premarket: Apple is red

From CNBC's "Stock futures point slightly higher ahead of key inflation data" posted early Friday.

Read More Premarket: Apple is red

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John Gruber: At Apple, Steven Lemay replacing Alan Dye is cause for rejoicingapple dye Lemay gruber1 day ago
Published December 4, 2025 by Philip Elmer-DeWitt

John Gruber: At Apple, Steven Lemay replacing Alan Dye is cause for rejoicing

"Everyone I’ve spoken to is happy — if not downright giddy — at the news that Lemay is replacing Dye."

Read More John Gruber: At Apple, Steven Lemay replacing Alan Dye is cause for rejoicing

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What hyperscalers spend on AI infrastructure, Apple spends on buybacksapple ai buybacks hyperscalers1 day ago
Published December 4, 2025 by Philip Elmer-DeWitt

What hyperscalers spend on AI infrastructure, Apple spends on buybacks

The company’s diluted share count has declined by 34.6% over the past 10 years, as the company has spent $708.7 billion on buybacks.

Read More What hyperscalers spend on AI infrastructure, Apple spends on buybacks

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Premarket: Apple is redapple premarket red 12-5-251 day ago
Published December 4, 2025 by Philip Elmer-DeWitt

Premarket: Apple is red

From CNBC's "Stock futures are little changed as rate cut bets strengthen" posted early Thursday.

Read More Premarket: Apple is red

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Apple resists, India cavesapple resists india caves2 days ago
Published December 3, 2025 by Philip Elmer-DeWitt

Apple resists, India caves

"India's highly unpredictable regulatory framework presents constant challenges for business that values predictability," — Mishi Choudhary, Software Freedom Law Center

Read More Apple resists, India caves

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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